This article supports an introduction to our mortgage broker website, and provides some context to understand the website's purpose, and how Yabber integrates with your website to provide a leading online presence. The majority of brokers we deal with are drawn to Facebook advertising, and this article starts to expose those reasons our program is far more effective than any other provided to the industry.

It's common for the industry pretenders to tell you that your website isn't a necessary asset in order to engage with paid promotion, and there's some that will even tell you that you don't need a website in order to operate your business. Other self-serving crooks will belittle the effectiveness of a powerful website in order to leverage their poor-performing Facebook marketing, and then there's others that somehow think it's possible to have a website funnel without a broader digital omnipresence. All those messages are patently false and, we believe, fraudulent in nature. A true marketing funnel is a dynamic and fluid pathway that requires everything we've just described, and anybody suggesting otherwise is professionally negligent.

Facebook marketing - where many brokers gravitate for their leads - is easy and we firmly believe that any and every business has the capacity to introduce systems into their business that are far more effective that what's made available via the lead-generation crowd, and up to 100-times more affordable than pay-per-lead services. In fact, we've had an 'Industry Challenge' running that challenges all the pretenders to a battle against my 7-year-old daughter; they'd have two hours to create a campaign and my daughter would have 20 minutes to create something that returns three-times more business (none have responded despite direct and very public requests). If the same legislated 'Best Interest' standards were imposed on the marketing industry we'd see most guys go out of business overnight.

We understand that there's competing messaging in the marketplace that tends to dilute the realities of lead generation systems. This article is a precursor to another that introduces our mortgage broker website, and its purpose is to provide a holistic understanding of how your fully integrated website, marketing funnel, landing pages, organic website traffic, and paid promotion, will return far more business than the generic throwaway nonsense peddled to the market.

It's commonplace for even our free 1800Funnels product to return around 500% more business than most services made available to the mortgage industry and this article goes a long way in describing why this is the case, and how and why Yabber improves upon that return.

What is Yabber

Yabber is a tool designed to provide brokers with a digital marketing experience unmatched anywhere in the industry. We talk about Yabber and your website as if they're a single entity, and that's because your website is tightly integrated with the digital system for the purpose of analytics, integration, audience management, email marketing, and so on. You cannot have a leading digital experience, or a true marketing funnel, when your website isn't intrinsically connected to the marketing backend.

Yabber is divided into a number of components:

• Website management (and a mortgage broker website - yours forever)
• Campaign management (and Facebook Marketing)
• Social media tools and features
• Landing page integration
• Telecommunications integration
• Content management (that content we manufacture and send to your website, such as articles, newsletters, and RBA emails and/or text messages)
• Email & SMS Marketing

Each module is interconnected and designed to do one thing: generate business. Each module includes multiple features that provides overlap in terms of their objective, thus supported our 'integrated' experience.

Note: Our easy-to-use and sophisticated systems should adequately illustrate why and how our methods of digital business generation are industry leading in every respect. However, it isn't reasonable or possible to list all features; what we're trying to expose in this article is how and why each element of your marketing is connected, and why this methodology returns better results.

Yabber is not a CRM - that function should always be reserved for your aggregation software. Instead, we call Yabber a PRM, or Prospect Relationship Management tool. It is designed to manage your marketing and pre-Opportunity pipeline. The tools are designed to do one thing and one thing alone: attract and convert more business. Your website is just one (important) part of this Matrix.

Yabber is made up of over 120 modules, with some of the primary features listed below.

Features are introduced regularly; we want our clients to enjoy an amazing turnkey experience. General website, Yabber, and holistic marketing support is provided by the leading finance marketing team in the country, and this support is ongoing by way of BeLearn, regular online training, and unlimited phone support.

The Mortgage Broker Website

Introduction to the Broker Website

There was a time in our history where we wouldn't provide a website by default. Instead, we simply provided a very comprehensive plugin that attached itself to any website and immediately enabled a large number of features, such as landing pages, calendars, conditional content, CRM integration, and forms. While we'd usually build a website for a business, in many cases we'd inherit something that simply wasn't designed to convert traffic (and never did), so we were left to try and wrap our experience around an inferior product. It's this latter condition that led down a path in creating a website that was designed with finance best-practice in mind, and one that is designed to unleash the power of digital and give rise to the features that enable it to do what what any good website should be designed to do: convert.

Website Marketing Management: Most business owners hate logging in their website in order to manage various types of content. To mitigate the brain-pain experienced when dealing with anything marketing-related, we've introduced a basic mechanism to manage most (if not all) of your general website and marketing features within Yabber . The centralised Yabber resource manages all your website assets, all your marketing tools, and all your prospect funnel data. What results is an extremely powerful digital marketing and social media system that is more powerful than any competing service made available to the industry, and one that is guaranteed to return your better results.

The website we provide mortgage brokers is as much a framework as it is a website because it's designed to support the addition of multiple modules and features over time. While the starting point is very comprehensive in nature (with well over 150 pages), it's where you take the experience that'll set you apart from anybody else that might share the same product. We provide two-hours of our time to customise your experience and provide early differentiation, but the modular and block-based design permits you to completely alter the appearance yourself at any time in minutes.

The visual aspects of our mortgage broker website is introduced in an article titled "The Most Powerful Mortgage Broker Website in the Finance Industry".

Website Features

Your Front Page

The front page of your website is the entry page that is trafficked more often than any other (although every page on your website is a potential organic entry page, therefore a type of landing page). We split-test millions of page-views in order to determine what front-page assets converted more than any other, and then we removed the noise, included only converting elements alongside essential navigation, and then we render these features on your front page and every other page.

Your front page will invariably remain the entry page for a user on any subsequent visit so we introduced a mechanism to alter the appearance of the bigger-ticket front-page marketing assets and messages to be more consistent with the objective of the user on your website. We describe this shape-shifting as the 'Chameleon Effect' because it shapes your website around the user and guides them into an appropriate website funnel pathways. This is an extremely high-level enterprise feature. This 'interest-based' and escalating ideology is at the core of our website experience.

The conditional aspects of your broker website are introduced in the section on conditional and escalating features.

General Broker Website Features

Following is a list of 'basic' website features that differentiates your experience from any other. All features were introduced to support a true website and marketing funnel experience.

  Pictured: Integrated Calendar subscription forms should be on every single page of your website - we don't want to make contact difficult, or send a user to an off-site resource. The calendar option is enabled via a checkbox (used on the first page of all our landing pages to enable conditional redirections). We include a calendar subscription form on every page.

  Pictured: Conditional redirections will send a subscribing user (via a landing page or any form) to a second page based on the first page interaction. This enables the funnel to immediately take shape based on the needs or escalated interest of the user.

The number of features we've built into the broker website are far too extensive to list them all. However, in just the features we've linked to above you should start to appreciate how a website designed to convert is actually able to perform that function.

General Bank Data Features

Following is a list of 'basic' ways in which we integrate bank data into your website. We maintain our own database of current and historical rates, and plan on a very large number of features to supplement existing functionality.

  Pictured: The bank archive includes all the bank logos as they appear on the front page of your website (they can be included anywhere via a drag-and-drop option, with accredited banks defined in Yabber). Clicking on any bank logo returns the parent products associated with the bank.

  Pictured: Shown is the second-tier after clicking on a logo - in this case, the Commonwealth Bank. Parent products are listed. Clicking on any product returns the conditions and attributes that apply to that specific product.

  Pictured: A featured product panel with a number of custom fields. We've obviously used a fairly generic style but you may create the panel to look and feel in any manner that floats your boat. In this case we've opted to keep only the interest and comparison rate data up-to-date - all other fields will remain as we have defined them.

  Pictured: Interest Rate Bar. The bar is optionally placed under the navigation bar of your website. The colour and text is obviously customised to your website. The text is reasonably small and is really only intended to provide a website visitor with an immediately appreciation of your expertise. Other product widgets are more usable from a user point-of-view. Note the interest rate published within the call-to-action text.

  Pictured: The lowest rate panel shows the lowest available rate for various product types. The responsive container will show two columns on tablets, and one single column on mobiles. The bank data is obviously always up-to-date, and each record provides two website funnel pathways (product or archive). The small chevron image to the right of the rates link to the product page associated with the rate, and the bank icon links to the product archive page for the applicable bank. The banks returned by the tool will default to those that are defined in Yabber Tag: yabber (those that are on your panel), although you may specifically return rates for only a group of banks if required (say, the big-4). You can also filter on the lowest published rate or comparison rate. The rate panel may be dragged-and-dropped into any position on your website by way of Belief's Elementor plugin.

We want to see bank data everywhere. Even those that aren't rate-driven will explore various options on your website. We'll be introducing a comparison feature for inclusion on all websites shortly.

Landing Page Management

We've made no secret of our disdain for any marketing product that introduces a plethora of disjointed and fractionalised products to support your lead generation efforts. Certainly, if you're using Lead Pages, Click Funnels, High Level (in particular), or any other landing page service, you were introduced to a worst-practice solution. Those services just mentioned do a good job or belittling the impact your website might have on your pipeline, but what the industry charlatans all fail to tell you (in order to assign value to their product) is that you can easily implement the features yourself at zero cost with more effect. Again, and as we've said hundreds of times elsewhere, the notion that you'll host landing pages on third party platforms when you do have the capacity to host those pages internally with better results is patently absurd.

As we shared in an article titled "Defining Website Form Locations – Explode Your Conversions", we make it extremely easy to assign various Simple Panel subscription forms on every primary page of your website (any anywhere else that you require subscription forms). Since every page is a potential organic entry point, and since every page on your website should be designed to convert, every page (as a 'type' of landing page) is required to emulate the landing page conversion objective.

Our Facebook advertising program is more effective than the pedestrian experiences made available to the market because of the high level of integration, and sensible conditional behaviours that are applied to any subscription (such as the conditional redirect and Venus Reports).

Any paid marketing representation that has introduced you to programs such as Facebook advertising without integrating your website, or hosts your landing pages on a third-party platform, is in our option, professionally negligent.

Yabber's landing page tools are introduced in an article titled "Powerful One-Click Landing Page Creation".

Search Engine Optimisation

SEO is a big topic that now relies on one thing more than any other: a clear content strategy. With a focus on video and other engaging content you'll be far more likely to attract organic traffic to your website. Our successful individual brokers all see triple-digit monthly leads from their website efforts, and it's the focus on content that sets them apart from those that don't see the same results. For those of you that don't have an interest in building your digital library, we do have various services to keep your site 'alive' but they're not nearly as effective as your own engaging material (they're introduced shortly).

We have a few articles introducing SEO and how Yabber fits into the equation; they're listed (in part) below.

Our entire website is designed to be SEO-optimised in every respect. We know you don't have the time, nor the inclination, to invest resource into fuzzy SEO territory so we've automated virtually everything. If you do have a need for SEO services we can obviously help.

Many of the resource we introduce into your website, and certainly the structure of our FAQ system, is designed to rank well and with authority. However, as we discuss in all the linked articles SEO is now a user experience strategy rather than one of trying to 'work' the system.

Conditional and Escalating Features

At the core of Belief's website experience is what we call escalation of commitment (part of a broad Conditional Content ideology). These features have the capacity to alter content on your website to cater for a specific individual in order to improve upon your funnel effectiveness. In some cases the conditional methods will escalate a form (or show a new form once a user has subscribed to a lead magnet); in other cases the conditional engine will change front page content, show new content based on determined interest, or completely swap out your front page for another. Some of the conditional features are introduced below.

Conditional features are ongoing so what we've listed is not an exhaustive list. It's also true that you won't use everything we've described... but if you have a need for the most powerful marketing in the industry your website will respond to any type of requirement you throw at it.

The Forever Website

We like to think of the website we provide brokers as a 'forever website'. The Elementor integration and broad feature-set means that it can be modified to your liking over time as your positioning changes, or you introduce new products or features.

Yabber is a multi-website system. You may add as many of your own websites to the system that floats your boat, and then manage aspects of those websites individually or in groups. The creation of forms or landing panels, for example, immediately sends those forms to all of your websites once created, and they're all immediately available in your Elementor drag-and-drop website plugin. Other tools, such as the creation of FAQ blocks, are sent to your website when they're required (again, made available as a drag-and-drop Elementor block).

While Yabber is initially a 12-month subscription, continued use of your website does not rely on an ongoing Yabber subscription. In fact, we've introduced various features to ensure that the disconnect from Yabber will ensure your forms and other features continue to operate; Integrated analytics, BeNet (AI) systems, and other features will cease to apply funnel pressure - and you'll no longer have access to Yabber marketing or social tools - but your marketing assets will continue to work without interruption.

Features introduced to your website such as RBA-style graphs and basic inline calculators will continue to work with a lifetime licence assigned to those assets. Some other tools, such as live bank product data, will likely incur a small subscription (everything is included in the first 12 months).

Marketing Integration

Broad digital integration made available via our systems is extensive. Clicking on a link, or visiting a webpage, for example, is a potential marketing trigger that might alter mailing list subscriptions or send a text message. Having an unknown caller for the first time on a particular number is enough to add the user to a SMS distribution list, or you may send the user a text message if they're sent to voicemail (telco 'Jabber' triggers are introduced in a scheduled article titled "Telco Triggers Explained"). The telecommunication integration is extensive but requires a subscription to our Jabber module - it's not included in the Yabber subscription

Your marketing can be as sophisticated as you want it to be. Over time you have the capacity to introduce mechanisms that introduces marketing features that are more powerful than the experience provided by very large franchise operations. We've published over a hundred articles that introduce various features made available via Yabber, and they should be referenced to gain a clear understanding of the tools we make available.

Marketing integration and a conditional experience is the secret-sauce necessary to have an amazing marketing presence.

The Yabber Platform

Back in the day, the 'Platform' was used primarily for lead management, email marketing, post-settlement systems, and SMS text messaging. Later on in the evolution of the system we manufactured an Intranet-style and API-centric platform that provided a self-hosted back-end experience. The major problem with this setup was primarily the ongoing requirement to update each installation when new features were pushed into the software. Fast forward to a few years ago and we landed on the game-changing cloud-hosted solution we should have started with: Yabber.

Yabber is introduced in an article titled "BeliefMedia’s Next Generation Digital Marketing Explained". The website is a tool like any other used to support your marketing, and we'd argue the centre of your marketing universe, but your marketing requires more than just website and landing page management. Marketing requires a broad omnipresence across multiple platforms, and Yabber supports this holistic necessity.

Conclusion

Effective marketing isn't difficult to achieve when you have the tools necessary to support your efforts, and Yabber is the only full-stack, fully-integrated, and fully compliant system made available to the industry. Packaged with a website to support a real website marketing funnel (to feed your primary marketing funnel), our experience is vastly superior to anything you may have seen in the marketplace... and it's made available for less than competing products.

Our mortgage broker website is designed with scalability and agility in mind. As you grow you should expect your digital assets to support the direction you choose to take, and Yabber supports this growth.