Your website includes a very large number of methods to include different types of headings, including and (both of which serve a specific purpose), with other shortcode and Elementor tools making the addition of various 'headings' a piece of cake. While there are any number of ways to generate page titles,… [ Learn More ]

In a we look at the various parameters that could be passed in a URL for the purpose of tracking links. While all URL parameters are tracked in some way, those listed are considered primary within the Xena Analytics module in that they are intrinsically linked to the Triggerly module. One of… [ Learn More ]

UTM and Tracking tags are applied in a URL for the purpose of tracking links and campaigns sources. This FAQ will not take a deep dive into what URL tracking parameters are or how they're used. Instead, we'll primarily look at supported Yabber tracking tags (the word 'supported' is somewhat of a misnomer because all… [ Learn More ]

In the Formly FAQ where we detailed how to create a subscription form, we introduced the concept of placeholders, or those pieces of text that are dynamically replaced with another piece of text when an email is sent. This simple feature allows you to use templated designs with dynamic user content. While the amount of… [ Learn More ]

Yabber is not a CRM. Yabber is a marketing system designed to communicate with various CRMs in various ways and manage marketing assets. Yabber users are generally synced via your CRM to Yabber, or visa versa, and each contact in Yabber is usually resolved to a CRM user automatically (by phone number, email, or some… [ Learn More ]

As described in an FAQ titled "", Yabber is not a CRM. Yabber is a marketing system designed to communicate with various CRMs in various ways and manage marketing assets. Yabber users are generally synced via your CRM to Yabber, or visa versa, and each contact in Yabber… [ Learn More ]

You have a best interest duty requirement imposed upon you that essentially mandates you quickly communicate rate data to your clients - first when the board makes a cash rate decision, and then later when changes are made, or when repricing might be appropriate. Yabber provide a basic facility to create an RBA Cash Rate… [ Learn More ]

The Image Factory - part of the broader Media Factory which is closely connected to the Social Sendify module - is very much a legacy system, but it may still return content that might be of value on Social Media. Generative AI has diminished the value of the point-and-click tools we've used since 2007, so… [ Learn More ]

Connectivity with Microsoft OneDrive enables different types of syncing and sharing options across a large number of modules. Initially designed to sync client documents uploaded via the FileInvitation module, it has since found its way into about a dozen modules. Note that enabling this modules gives Yabber access to only those folders that it creates… [ Learn More ]

Microsoft Contact Folders aren't as relevant as they once were, and the 'new' (2024) versions of Outlook will categorise contacts with 'Categories' rather than folders, although folders are still made available even if they're not part of the standard Outlook interface. Yabber will still require that a contact folder be applied from time-to-time, although they're… [ Learn More ]

Calendars play an important role on your website and in Yabber. They are used for form-related functions, social media, events, and general scheduling. While Yabber makes an attempt to keep your calendars up-to-date, there will occasionally be a need to create or update a calendar, synchronise a calendar, or delete a calendar. This FAQ describes… [ Learn More ]

Part of our website and Yabber architecture requires that we create a on your behalf. This application is owned by you, and the applicable keys from that application are stored in Yabber which enables considerable integration between your website and other marketing (such as email marketing). We generally request only… [ Learn More ]

In various FAQs we introduce the concept of a 'Dynamic Email Signature', or a signature that references engaging up-to-date information of a specific type. We know that every touchpoint should create engagement of some type, and email is used daily so it stands to reason that we'll use the tool to manufacture various pathways. The… [ Learn More ]

It is highly unlikely that you will be required to create your own Twitter X Application, but if you're no longer using Yabber, or you're creating your own application for any reason, or you're looking to increase your standard Twitter post allowance (the only platform where we throttle posts), then this FAQ will become relevant.… [ Learn More ]

We may ask you to register as a Facebook Developer. This registration allows us to assign you as a tester for various applications that are in development and usually provide more features. If we're building a Facebook application on your behalf we'll almost always have you complete this step. This FAQ will walk you through… [ Learn More ]

One of the features of Yabber that is less visible than others is the lender rate email signature. The signature is an image that may be used in an email signature to return the lowest rate of a specific type. Yabber provides links to the direct image and will also create a HTML link for… [ Learn More ]

We've shared FAQs that showed you how to create Wistia video customisations, sharing profiles, turnstiles, and postroll CTA profiles (all linked below). This FAQ will show you how to update an individual video or all videos that are part of a project. You will find the facility… [ Learn More ]

Using Wistia’s Turnstile email collector, you can collect emails from within your videos at defined times, making it easy for you to gate content and drive warmer leads into a crafted pathway. The collected email is sent to Yabber and full automation may optionally be applied as if the user subscribed to a standard subscription… [ Learn More ]

A Wistia video may contain a share control button which presents various sharing options. Usage is generally discouraged because it tends to clutter the video container appearance, and other share options already exist. This FAQ will show you how to define various share options. This FAQ will show you how to create… [ Learn More ]

Wistia annotations are described as the 'polite marketers best friend'. Defined by you, the annotations are a small line of linked text that will render to the top right of your video container after a defined period of time, and for a period of time. Remember, the entire focus of a funnel is about creating… [ Learn More ]

A Postroll CTA is a customizable link (or full screen linked image) that shows at the end of your video that will help you get your viewers to take the next step in your conversion process. This FAQ will show you how to create and manage the Postroll feature. Since the profile is updated with… [ Learn More ]

Wistia Projects are parent container for videos that you can think of as categories, or folders on your PC. You might have a project for First Home Buyers, Refinancing, Investors, and so on. The projects are a good way of selectively sharing groups of videos (since each project has its own privacy settings), and you… [ Learn More ]

You may customise the appearance of a Wistia Video container by creating a profile in Yabber. Your 'style and feature' profile is then assigned to a single video or group of videos (in a project). Unlike services such as YouTube, Wistia allows you to alter virtually every element of the video container, from the colour… [ Learn More ]

There may be occasions where you are required to give BeliefMedia access to your YouTube account. If you're a managed client, access will almost certainly be required. While Yabber provides facilities to upload YouTube videos and manage your channel, we may still require access in order to simultaneously add multiple videos without breaking any upload… [ Learn More ]

This FAQ will show you the method of sending images and/or video o Facebook Groups with Instagratify or Vista. The method is one that will become a global feature in the future, but until then, the Facebook Group feature will be a little different to other services. First, we only permit posting to your own… [ Learn More ]

Wistia is a third-party video hosting service that is tailored towards business in that it provides full tracking, detailed analytics, statistics, and full customisations - all of which Yabber supports. Another seriously significant advantage of Wistia is that is permits us to track usage to the user level, thus marrying up with our own methodology,… [ Learn More ]

YouTube Chapters are video chapters applied in YouTube under each video, and they're used on your website as a means for each user to navigate directly to that part of the video that is most relevant. From an SEO perspective, Google treats each chapter as an answer to a question, so the feature will improve… [ Learn More ]

You want those marketing assets on the periphery to property represent your brand, but you also want them to be consistent with your trending website traffic or consumer sentiment. For example, with the introduction of a FHB or Investor incentive of some kind you will likely want your broader marketing footprint to reflect this, or… [ Learn More ]

Evidenced by the large number of 'Related FAQs' shown at the bottom of this article, your website includes a very large number of video features. Why? Because video is vitally important... and given that it's a platform your competitors ignore, you have the capacity to achieve some amazing results. One of the many video features… [ Learn More ]

When you visit any YouTube channel you will be presented with a fairly typical layout. However, those playlists that are shown on your entry page, and the order in which they may be shown, may be customised to your liking in YouTube or in Yabber. This FAQ will show you how to customise your channel… [ Learn More ]

You want those marketing assets on the periphery to property represent your brand, but you also want them to be consistent with your trending website traffic or consumer sentiment. For example, with the introduction of a FHB or Investor incentive of some kind you will likely want your broader marketing footprint to reflect this, or… [ Learn More ]

It's typical to change your social media banners of all types based on seasons, such as Christmas, Anzac Day, Easter or similar. A module in Yabber permits you to define start and stop dates for a specific banner, and that banner will automatically be applied (and later replaced with your 'default' banner). This FAQ shows… [ Learn More ]

Yabber profiles a basic facility to update your Facebook page. Quite frankly, it's a very old module so doesn't include all the required fields that you would expect, so it'll see an update in the near future. You will find the Page options by following the 'FB' option in the primary menu (the Facebook Social… [ Learn More ]

This FAQ will guide you through the process of uploading and/or changing your Facebook profile image or company page banner. Note that two other similar FAQs are published with similar functionality. The first will show you how to , or those changes that will apply between a defined period of time, and… [ Learn More ]

Yabber has multiple ways in which to notify broker of new leads, such as email, SMS, CRM, Planner, webhooks, but the easiest way of building a simple notification system is via an RSS feed. RSS stands for 'Really Simple Syndication', and it works by ingesting multiple RSS 'feeds' into a single aggregated source. Typically used… [ Learn More ]

Wistia is a third-party video hosting service that is tailored specifically to marketing efforts. The service charges a significant premium for hosting but they do provide a free option for three videos which we encourage you to use. You may register your free account at . This FAQ will show you how to connect… [ Learn More ]

As with Social Media, it's rather absurd that we'll invest time, effort, and energy into creating video content and then let it rot away on a social platform that doesn't give it the exposure that the video deserves. For this reason, our website framework supports a full-featured video archive that'll show all your videos in… [ Learn More ]

There are social services that take great pride in providing an online calendar for the purpose of scheduling your social media. It's an acceptable option, but it's just another service that'll require a subscription, and it's just another service that'll keep your data once you leave. We've reinvented the method of sending content to social… [ Learn More ]

At the risk of repeating ourselves, every single page on your website is a 'type' of landing page, and each and every page on your website is a conversion asset that must be treated as such. While the primary objective of each of your website pages might vary, the need to build every page around… [ Learn More ]

Your website is the epicentre of your marketing efforts, and it should link to and include those dynamic resources on the periphery, such as YouTube, Instagram, Facebook, and so on. This FAQ will show you how to include an Instagram Slider on your website using an Elementor widget and WordPress shortcode. All the attributes of… [ Learn More ]

It's typical to change your social media banners of all types based on seasons, such as Christmas, Anzac Day, Easter or similar. A module in Yabber permits you to define start and stop dates for a specific banner, and that banner will automatically be applied (and later replaced with your 'default' banner). This FAQ shows… [ Learn More ]

The YouTube banner is the large image towards the top of your YouTube channel. Yabber provides a facility to update this banner, and this FAQ will show you how this is accomplished. Another FAQ will show you how to so it updates automatically on the basis of scheduled dates. For… [ Learn More ]

In this FAQ we'll provide the basic shortcode necessary to return a video modal to your page. There are two methods for returning a video modal: a Yabber modal, and a full screen modal, with the former preferred because it is fully tracked and integrated with the . Your website… [ Learn More ]

In an FAQ titled we looked at how to assign videos to the and Pages on your website. Familiarity with the former module is required, as this FAQ will simply show you how to link directly… [ Learn More ]

In a previous FAQ we introduced how to define the single video for your website . However, this is the top-level that effectively acts as a conduit to the Lenders Archive Pages and the thousands of Lender Product Pages. Each of the specific Lender Archive Pages, and all of… [ Learn More ]

The Lender Archive Video is a shown on the entry . It is important for the purpose of amplifying funnel enthusiasm and introducing your website visitors to the purpose of the vast information archives you make available. The video should always include an appropriate call-to-action, appropriate disclaimers, and other helpful… [ Learn More ]

A YouTube Playlist is simply a collection of related videos. They may be shared as a group of videos on YouTube, or as it applies to your website, you may selectively include related videos in panels, video sliders, or in lists. Yabber provides a full-featured section to create, manage, and update playlists on YouTube (and… [ Learn More ]

As with the Yabber facility to add a video to the , the same method applies to standard blog posts. We know that video is the single page ingredient that'll attract and engage website users more than any other, so it stands to reason that we'll use it whenever and wherever… [ Learn More ]

Yabber provides a large number of ways in which to send videos to Social, although it's more likely that you'll use the Outlook-based , or tools more often than any other, and both of these these tools will optionally applying a watermark, a heading, a music track, and fade effects.… [ Learn More ]

Given its importance, this FAQ is provided for clarification on how to ensure that Instagram videos are sent to YouTube via the Instagratify tool. If you haven't already, you should review 'general' the FAQ on , and another on . The reason a user might get confused… [ Learn More ]

The notion that you'll create social media content to various networks and effectively hand over ownership is a little absurd. All your social posts sent from any of our systems - such as Yabber, Instagratify, or Vista - are all optionally sent back to your website into a fully hashtag-searchable archive. This give your website… [ Learn More ]

Instagram accepts up to 9 images when creating a post. Instagratify has the capacity to stitch up these images into an animated GIF for sharing on social media or other purposes. When multiple images are required to be sent to social, the standard has generally since there's more options… [ Learn More ]

We all know that Video is a highly effective marketing tool, and we all know that we should all be using it. Instagratify is designed to share those short and meaningful videos a super-simple process. Brokers have information fed to them via Lenders and aggregators every day, and you're exposed to new scarious and products… [ Learn More ]

Instagratify is a tool used to filter and send Instagram content to select social media networks based on the hashtag used in the Instagram post content. It is an excellent tool to use when out-and-about, and it'll likely become your default sharing tool when you're away from your standard Outlook calendar. All the modules… [ Learn More ]

The YouTube module is very extensive and permits a vast array of functions. This FAQ will show you how to change a featured 'Thumbnail' image for a YouTube video. For the purpose of the FAQ we'll assign a new Thumbnail to one of our boring videos. Using the extensive YouTube module requires that… [ Learn More ]

Video is the secret sauce that'll engage and convert your customers. Period. Our entire marketing effort once colder contact is made is predicated on the principles of 'Know, Like, and Trust', and these attributes are determined by our perceived Expertise and Authoritativeness, and there's no better way of developing an early relationship by way of… [ Learn More ]

The facility to add an email or any other type of subscriber to a Microsoft Contact folder was introduced in the FAQ on . The purpose of adding a contact to segregated Microsoft Outlook contact folder is more than just 'providing a backup' as many see it. The lists are used when… [ Learn More ]

When a user unsubscribes from an email marketing campaign, we have the option to redirect them to a single default landing page, or a specific landing page that'll try and resubscribe the user back into the same or another list. We go to great lengths to attract a potential client, so we must provide a… [ Learn More ]

Email filtering is part of the Forms module. When creating a form you are presented with an option to define a large number of "What are you Interested in?" options. These options might include 'First Home Buyer', 'Refinancing', 'Renovating My Home', 'Investment Finance', and so on. A user may select any of these options when… [ Learn More ]

When you are first assigned a Yabber subscription, there are no Mailing Lists or forms created. However, before you create your first list you have the option of creating a large number of default email lists. If we set up Yabber for you, this is our default action. If you set up your own account… [ Learn More ]

Before email and calendar tools may be used, we generally have to define our default email and calendar for various facilities. This action is normally completed by us during the setup, but if you're doing it yourself, or you are required to alter values, this FAQ will guide you through the process. It will only… [ Learn More ]

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. is a system that measures actions on your website (by way of 'Triggers') and associates variables with that action. Note that Yabber has always provided the facilities that Google Tag… [ Learn More ]

You should always have a Facebook pixel installed on your website. This allows Facebook to evaluate your traffic, understand your audience, and it permits retargeting when required. Those of you running more than one website should install the pixel on each of these websites - we should not and will not let our audience go… [ Learn More ]

An Admin Email is an email that is referenced within other areas of Yabber, such as EDGE, Fact Find Reports, Referrals, and Triggers. Instead of creating a single email, we create the email as a template that we may use from multiple locations, meaning that if an update to the message is required, it need… [ Learn More ]

As described in our FAQ detailing the , one of the benefits of using the Microsoft 365 integration is complete ownership of all your email with a single source of sending and management. All email sent from Yabber will optionally be added to your MS365 'Sent Items' folder. To include or exclude… [ Learn More ]

Whenever an email is created in Yabber that is associated with general email marketing or automated emails (admin, autoresponders etc.), an email signature is selected from a Library of signatures. This means that when a change to your signature is required, the change will be globally applied whenever that email signature is referenced. In some… [ Learn More ]

The shortcode is now the primary method to render YouTube videos on your website. You should note that most video assignments on pages, FAQs, archive pages, and various other locations, are all managed via a point-and-click process, so the inclusion of videos other than these default 'hooked' locations requires use of the Elementor widget… [ Learn More ]

The 'Related Videos' panel will return a an accordion populated with related video modal links. The Relates Videos are managed in Yabber, so changes to the panel will be made on your website wherever the related series is shown. In order to use this tool, you must first connect YouTube and/or Wistia (YouTube is… [ Learn More ]

When Testimonials are received - regardless or whether of not they're - we will manufacture a suite of testimonial images that are suitable for social media. These images are all sent to your once created. The Vista assignment will be blank, meaning that they won't… [ Learn More ]

With the exception of Location Testimonials (or Testimonial hooks for specific lists on your website, the Elementor Testimonial Block is the primary method for rendering Testimonials on your website. With all the Testimonial options we've introduced via a number of FAQs, the Elementor Block may be used in isolation of any Yabber tool to… [ Learn More ]

The Testimonial module is extremely extensive. The framework permits you to assign a single style to all Testimonial sliders, or you may assign individual styles to Sliders where necessary. The tends to expose how the system functions - this FAQ deals only with how to create and manage the styles. Creating… [ Learn More ]

In order to create testimonial lists, it is assumed that a number of steps were previously completed. We should have connected (at a minimum) and . We should have defined , and we should have on your website. Finally, we will have created at least… [ Learn More ]

In order to create testimonial lists, it is assumed that a number of steps were previously completed. We should have connected (at a minimum) and . We should have defined , and we should have on our website. This process will take no longer than a… [ Learn More ]

Publishing Testimonials to your website requires that you have first connected the necessary social networks and set up . The filtering will start sending testimonials to your websites as soon as they're received by Yabber. All testimonials are sent as drafts and will only publish once each testimonial is approved by you… [ Learn More ]

Before any testimonial makes its way to your website, we must first create filtering rules. Before any filtering can be applied, we must first connect and (at a minimum). This will populate our registered business locations and assign Yabber with the permissions that are necessary to periodically retrieve reviews. Reviews from… [ Learn More ]

The testimonial module is the most versatile in the finance (or any other) industry. We suggest you use it and take full advantage of the system. The Testimonial module will perform the following functions: Automatically pull reviews, testimonials, and recommendations from a growing list of services. The system will publish each review to all of… [ Learn More ]

The Sharebar is a menu of social platforms that floats on your page. It allows a user to share the current page to social media. The result of the Sharebar on our website is shown below. The result of the Sharebar on our website is shown below. Social platforms are shown… [ Learn More ]

The Vista Social Media Calendar is an essential component of a number of social and managed programs. The calndar is a function of integration with Microsoft systems, and it enables a level of control and integration that will empower your business in ways that'll make your competitors fuzzy little heads explode. Important: Creating a calendar… [ Learn More ]

We encourage multiple videos on your front page, and they should be presented in multiple ways. The front page video panel is shown (by default) at the bottom of your front page. However, the block may be moved if required, and it may be used anywhere with the use of shortcode. The result… [ Learn More ]

We encourage multiple videos on your front page, and they should be presented in multiple ways. The primary front page website video is shown fully rendered, and by default it'll show about half way down the front page. The result of the front page video is as you would expect (shown below).

When a website is delivered to you, the connectivity is established and the website will be partially customised. There may be times where you'll be required to add a new website to Yabber to enable the vast number of features. Yabber is a multi-website system that supports any number of your own (or child) websites.… [ Learn More ]

Connecting to Social Media is usually straight forward. Click on the icon that relates to the applicable social platform, assign the requested privileges, and you're done. However, we often assign a user to our Beta system that elevates the experience, but it also introduces a low level of complexity into the signup. Refer the following:… [ Learn More ]

In order to support a number of features, such as Google My Business, YouTube, Testimonials, and other tools, you must connect to Google. Navigate your way to the Social Connect panel in Yabber and click on the Google Icon. In order for Testimonials to function, you must have your business verified with Google.… [ Learn More ]

If you are asked to assign access to your Facebook Ad account, you should complete the following steps. Note that managed clients do not need to update as described - all advertising management is hosted locally (and created) in Yabber. Note that Facebook changes its workflow often. What is pictured may not match the screen… [ Learn More ]