16 Likes 0 Dislikes 0 Published November 16, 2022, 5:59 pmThe key with all your digital efforts is to capture the attention of your user, and relevance is one the attributes that serves this conversion-focused objective. The problem with standard entry and exit modals - and this is despite that we apply optional conditional modals based on the resolved borrowing objective of the user – is that they're a generic site-wide modal that isn't necessarily associated with the content of the page the user is visiting. In other words, relevance may be lost and we may fail to capture user attention.
Attention and relevance are key. If we're going to use modals on our website, they should be highly targeted, and they should enhance the journey that brought your user to that page, or catch them with an escalated offer if they try and vacate the experience.
There's a very clear workload associated with creating modals for each and every page of your website, so the generic entry and exit modals might be used on most pages, but cornerstone “big-ticket” content, content that ranks with authority in search engines, content that forms part of a conversion funnel, or those pages highly trafficked as part of website funnels or pathways, should have dedicated modals to capitalise on the traffic and improve conversions.
Landing pages should never have a generic modal applied. The entry modal is optional, and rarely used, but the exit modal is almost always applied for those cases where a user might bounce. We need to escalate the commitment of the user, and a modal is a ‘Catch' that may potentially funnel a user into an alternate experience or provide more information. A well-crafted exit modal will objectively increase landing page conversions.
The page-specific modals used on a landing page are introduced in a lengthy video that discusses high-performing organic, promoted, or Facebook funnels. In summary, an exit modal is used in company with our conditional redirects to provide in two pages what other systems cannot do in 10 pages – it's an extremely powerful system that converts far more traffic than the low-performing pedestrian experience used by your competitors.
