RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts</strong | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.39% (6.59%*) • Fixed: 5.39% (6.59%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.69% (6.48%*) • Investment PI: 5.39% (6.59%*)

V Australia’s Inaugural TV Campaign

V Australia’s Inaugural TV Campaign

V Australia's inaugural television advertising campaign commenced this week with appearances capitalising on Channel 7's Olympic audience. The advertisement includes an animated 30 second spot that features radio personalities Hamish Blake and Andy Lee , and launches the line "V Australia; every day, a new idea takes off" campaign.

Boutique advertising agency Droga5 has been appointed to handle the V Australia advertising campaign, while CumminsNitro retains the Virgin Blue account.

The general manager for marketing for all Virgin's airlines, Michelle Lee, said that the television and print campaign reinforced the service values that were opposite to those of "legacy" airlines such as Qantas and United, and highlighted its unique inflight product.

It's awful.

■ ■ ■

 
Download our complimentary 650-page guide on marketing for mortgage brokers. We'll show you exactly how we generate billions in volume for our clients.
Finance Guide, Cropped Top and Bottom
  Timezone: 1 · [ CHANGE ]

RELATED READING

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment