There’s an old and very well-known marketing adage that says that a satisfied customer will tell three people about their positive experience, while an unhappy
John Mayer tweeted his adverse experience onboard a Qantas A380 flight yesterday and demonstrated the real time damage a from can cause an airline. Mayer
What does any airline marketing department do that’s just created a bunch of insulting and confrontational advertisements for a range of their destinations? The option
The latest installment into Qantas’ ageing “I Still call Australia Home” campaign was launched nationally in Australia during the Bledisloe Cup in August. While the
Air New Zealand has released a new in-flight safety video in the aftermath of the viral success of their “” television campaign that had airline
are set to launch a new advertising campaign on Australian television Sunday night with their Where Great Ideas Fly campaign. The commercial features Alex in
Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members
V Australia launch their new “Flygirl” campaign tonight on Australian television, marking the commencement of their first major brand and product marketing campaign. The style
Thirteen flight attendants from Ryanair have stripped off their uniforms for the company annual charity calendar, but it has feminist groups burning bras and claiming
V Australia’s inaugural television advertising campaign commenced this week with appearances capitalising on Channel 7’s Olympic audience. The advertisement includes an animated 30 second spot
Ryanair appeal to a huge minority audience. Since the minority backpacking audience will fly with them despite their questionable approach to air travel or poor
