Before you engage in paid promotion of *any* kind, and certainly before you invest time or money into SEO, you should optimise your funnel and website experience in order to ensure it performs its intended purpose. If your digital experience doesn't convert into Opportunities, all you're ever doing is attracting visitors to a digital cul-de-sac; it doesn't matter how much money you throw at a website that doesn't convert - it'll have no effect
The PSR is a Conversion Rate Optimisation metric that is evaluated routinely as part of your longer-term content and SEO strategy. It's a number you absolutely *need* to know.
Every single page on your website is a potentially organic entry point, therefore every single pages on your website is a 'type' of landing page, therefore every single page on your website *must* include a conversion opportunity. Fail to include standard or gamified facilities at the top of funnel and your website simply won't work.
The PSR is an on-page conversion metric that we work on relentlessly in order to turn every page into a higher-performing funnel entry point. We 'invented' the PSR as a means of capitalising on organic and paid traffic outside of the typical landing page experience. Beliefs landing page format and conditional experience will always convert large amounts of users - usually around 80% or more - but we endeavour to convert organic 'every page' traffic at 6-7% (minimum, of course)... which is significant given that the typical finance-related on-page conversion sits around zero.
The PSR is a BIG topic. Call us on 1300 235 433 to learn more.
