There's a ton of aggregation management in the area so I suspected they had some sort of local presence or visibility, but I was entirely wrong.
What started as an unplanned walk around Argyle/High St. turned into a number of lunch bookings with the region's leading property guys. I've also booked in time the with some brokers to demo our evolved highly evolved marketing methods (one poor guy recently purchased 20 leads for $5500 which returned nothing - typical).
More conversations = more conversions and wins. It's really as simple as that. As Homer one said, "you don't win friends with salad".
Sure, our Facebook/Google/YouTube guys returned nearly 1000 leads today.. but they're "online leads" (it's the real-world equivalent of meeting classy woman at a McDonald's).