Your website's favicon is that little icon in your browser bar, and it's usually the icon dragged onto your desktop to represent your page. It's also used in search results and elsewhere. It's not the most important feature, but that didn't mean it isn't necessary.
Your WordPress website has a feature to create a few of these icons for you. Yabber will create around 30 of them - all created for a specific device and purpose - and Yabber will also create a true .ico file.
Yabber's favicon tool is simple to use. Upload an image and then send to the applicable website. Done. The same icon set may be sent to any number of your websites. Time taken: 14 seconds.
Icon sets are maintained in a library, so they're easily repurposed for other applications.
Again, a simple feature (and one that seems a little redundant given our fintech and leadgen strengths), but it's one we're obligated to share as part of our ongoing feature-quest.