1. Easily manage and automate document links on your website and marketing funnel (any link will always point to the most up-to-date source (the credit guide link in your general disclaimer is always the most recent).
2. Track all funnel interactions. We know exactly how each funnel asset is performing, so we're able to assign our efforts into what we know works. Full statistical data is returned to you in Yabber, with popular, and trending downloads resolved.
3. Like any other funnel action, a download is a declaration signal - the user is telling us something. A funnel is a two-way conversation, with the user action met with a trigger response that helps shape their digital excursion (your trigger action is your digital talking back to the client). Any number of triggers might be applied to a download action.
4. A download action helps shape conditional content. An 'interest' is assigned to each download, and on the basis of that interest (and a resolved understanding gained from other methods) we build an interest score. Once a borrowing objective is resolved we can start to show website content that is more relevant. The focus of any follow-up is relevance, and downloads are just one action that allows us to resolve user objectives.
5. We may populate our website download archive with selected records from our document manager. This archive is similar to our standard blog post archive that only shows downloads. This supplements our SEO authority and adds more rich website content for our users.
While the tools may be used in any number of ways, its primarily designed to support leadgen funnels, email marketing, and your website. There's no caveman-style copy or pasting, and website records are always up-to-date.
When a document is replaced, you're prompted for version changes. This full version log may also be shown on your website (replaced documents are archived).
