RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.38% (6.14%*) • Home Loan Fixed: 5.44% (6.26%*) • Fixed: 5.44% (6.26%*) • Variable: 5.38% (6.14%*) • Investment IO: 5.69% (6.52%*) • Investment PI: 5.49% (5.98%*)

Yabber And Website FAQs

Consistent with our customer-first mantra - and the obvious overriding obligation to provide an online experience that actually converted - we wanted to know if a short-form style of FAQs with longer-form 'answers' would outperform the website used by virtually every mortgage broker in the industry - including our former 'generic' framework. The result was overwhelmingly conclusive: the FAQ style 'pages' encourage more page-views and converted far more clients.

FAQ content is simply rendered in easy-to-use and minimal accordion panels. They allow for the inclusion of large amounts of information to a page with full (global) control over what content is shown.

FAQ blocks are created in two different ways; via the category associated with an FAQ post type, and a general free-text style of content block created in Yabber (not associated with the FAQ post type).

The FAQ block associated with a post type shows an excerpt and link to the full-page FAQ, while the Yabber FAQ simply creates whatever you assign to each accordion panel. The FAQs created as a 'FAQ Post' are all rendered into a SEO-hungry FAQ archive showing all created FAQs. It might sound a little confusing but it's a ridiculously easy concept to understand once you've seen it in action.

When we hand your website over to you at least 65 FAQ posts are created for you (requiring your TLC and personalisation, of course).

It's a great system that'll improve your conversions, create funnel pathways, and improve engagement. Call us to discuss this and other features.

More information is available on our website.

Instagram Image
Instagram Image
Instagram Image
Instagram Image

■ ■ ■

 
Download our complimentary 650-page guide on marketing for mortgage brokers. We'll show you exactly how we generate billions in volume for our clients.
Finance Guide, Cropped Top and Bottom
  Timezone: 1 · [ CHANGE ]

Share this page

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment