The concept of belief presumes a subject (Us) and an object of belief (the proposition, or a marketing concept) in a sense making us "preachers" in the marketing and social space. With ongoing exposure to results-driven marketing it's our goal to turn you into a believer (of truth). Results don't lie.
As discussed by philosopher Plato, "Justified true belief (as opposed to opinion) is a definition of knowledge that gained approval during the enlightenment, 'justified' standing in contrast to 'revealed'". In essence, the concept of justified true belief states that in order to know that a given proposition is true, one must not only believe the relevant true proposition, but also have justification for doing so. In modern terms, this translates to not only having analytical data and our experience to support a claim but one must also experience results.
In the context of Ancient Greek thought, two concepts are identified with regards to the concept of belief: pistis and doxa. Simplified, we may say that pistis refers to "trust" and "confidence", while doxa refers to "opinion" and "acceptance" (the English word "orthodoxy" " meaning "accepted theory" " derives from doxa). It's these words " trust and confidence " that we consider core values of our brand.
For us, 'belief' means "lack of doubt". Marketing, sales, and online behaviour is a science we understand. Belief is a truth if you have knowledge to support it.
