First, why did we build a property module into a broker website? Apart from the obvious overlap with many brokers wearing many hats, the module is designed to support your property partners, and it adds additional value to the proposition offer introduced as part of our ridiculously high-performing 'Saturn' program.
The latest addition to the property toolkit includes a module hidden in the back of your website that shows all streets and registered blocks - all fully searchable and references by postcode, locality, street, suburb, and other attributes.
The *current* value of the module in isolation sits somewhere between pointless and extraordinary. The first client release includes placeholders for property listings, videos, and forms (filtered by generic, state, suburb, postcode, and most important, resolved interest), but this very early version doesn't do a great deal. While the updates are pushed in the latest plugin update (with all basic features automatically enabled), we'd discourage using it until we update the maps with spacial data, boundaries, and other property attributes. We expect to introduce property history, comparative pricing, and associated graphing sometime soon. Each page will obviously include a 'Property Report' form.
Around 16-million pages are added but the SEO value is nullified (with 'noindex' and other pages instructions) until the full property components are enabled.
It's nuts, but the property features you'll have on your website (and the associated social media features in Yabber) far exceed the capabilities of actual RE websites. The good news? You can give your partners access to a bunch of features at no cost.
Clients: Keep an eye on our emails for instructions on how you can leverage the toolkit as part of your growth programs.
