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Example Interest Rates: Home Loan Variable: 5.38% (6.14%*) • Home Loan Fixed: 5.44% (6.26%*) • Fixed: 5.44% (6.26%*) • Variable: 5.38% (6.14%*) • Investment IO: 5.69% (6.52%*) • Investment PI: 5.49% (5.98%*)

The Loan Market Cannes Hill Billboard

The best advertising I saw yesterday comes from Luke Jakovich of Loan Market Liverpool. The ad is actually in a carpark at Cannes Hill shopping centre in Western Sydney. Despite its unusual location, both people I showed it to had already seen it.

No digital funnels, no quiz, no fake qualification, no deception, and no misleading nonsense. Just a clear message with a smiling broker. Nice.

Diversify your marketing efforts. Experiment. Be creative. Have fun.

Don't ignore traditional channels, and don't buy leads.

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