Leads delivered by leadgen crooks convert under 3%, and usually closer to zero. You would literally enjoy more success if you parked your ass at a bus stop and talked to strangers.
Let's say that our broker invested 8k into their *own* marketing using the above campaign (about 4X what most brokers will spend). That's 1221 leads.
Funnel branded leads convert between 18% and 30%, with refinance campaigns usually coverting up to 28%.
Let's say we converted just 25% of our 1221 leads with commissions at $3500. That's roughly 305 deals.
The net result: $1,068,375.
The guy that purchased 50 leads probably closed one deal and wasted a lot of time chasing ghosts.
The reality? FB is slow initially with conversions around 20%. Even if you converted half of what we've detailed above you're still looking at $535k. Screw the pooch completely and you'll only walk away with $267k. On the flip side, you can always do better.
Facebook advertising is not just interruption marketing - you're also competing with others using the same words... and most homeowners already have a broker (so it's literally relationship destroying marketing).
We often say Facebook advertising is like hanging out at a Caltex service station expecting to meet classy girls. It doesn't happen.
Around 90% of our time is spent helping brokers build their network. This month our partner program alone will return 560m. Our brokers will still advertise on Facebook, but it'll be for the same reason McDonald's sells cookies.
Not a single one of our current clients running FB ads is paying more than $70 for a conversion into a settlement. Not one.
Invested in the 'Broker Grow'? - nothing to do with our awesome 'Broker Growth' program. Migrate across to our product, and if we don't improve your conversions by 300% overnight we'll give you 10k.
