Designed to provides marketing insights, our toolkits provide an understanding of industry movements and trends that visualises the performance of aggregator groups when measured against the industry collective. Our claims (such as the performance of our website tools) are supported by what we believe is the only source of data that analyses cross-aggregation marketing strategies and advertising to a granular scale.
The Matrix API - the backbone of our industry understanding - analyses well over 5000 broker websites, crawls every page, extracts, data, creates a duplicate score, assesses SEO compliance, measure linked social accounts (which includes the assessment of post activity and advertising), and the system creates a 'compliance score' based on required website inclusions. Matrix then assigns a marketing heat index and uses various AI tools in order to resolve the performance of each website based on website pathway activity (the AI will browse a website in the same way as a human in order to build what we call a 'Pathway Score').
What's listed is a seriously limited list of functions the system is capable of performing. We released the API to partners a few months back, and based on recent enquires, we'll soon make the data available to the entire industry.
Until a couple of years ago, Matrix was used to measure the performance of our product against others, and we sought to identify the practices that others might be using that returned good results. We've evolved to a point where it's generally unfair to include our own broker website in the search as our solution objectively exceeds the experience provided by others by a significant margin, but we still use the resolved data to shape the digital decisions we make every single day.
Our entire research library and APIs will soon be released to the entire industry.
https://www.beliefmedia.com.au/asic-api
