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Shad of the Day, January 21st 2023

A fake brokerage by the name of FinanceGroupAU making false representations is today's Shad of the Day. Operated by a company called 'Biz Focused', they average around 12 compliance infractions in each of their ads and follow-on experience. Any broker using the service is willingly compromising their operation by inviting clear non-compliance into their operation.

Standard BS. No comparison rate, invalid claims, unsupported quantitative statements, no disclaimers or warnings, and the typical quiz - in this case a full 14 questions with a paywall between the form and results (despite clearly not a candidate for anything).

Dodgy leadgen companies will do anything for cheap leads, and they have no regard for quality, compliance, or the customer experience. Just don't do it.

Aggregation groups need to take note.

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