The service is operated by BPM Marketing - the same group behind a number of auto and swimming pool leadgen websites. Fronted by Phuwit Robinson (we couldn't find details of this guy anywhere), they list their addresses as 13 Yarra St . South Melbourne, and 100 Princes Highway, Melbourne, although both locations seem to be vacant (and this was confirmed by neighbouring businesses).
The experience delivered via this group is 'typically non-compliant', although to their credit, they don't claim fake qualification at the end of the silly quiz. Instead, they state the user qualifies for a "free home loan refinance quote", which is like telling somebody at a McDonald's counter that they qualify for a cheeseburger.
What makes this 'funnel' fascinating (and we use the term 'funnel' despite the fact there's nothing funnely about it) is the constant reference to Scott Pape (the Barefoot Investor) like he somehow endorses the service... and it's not just a fleeting 'fair use' reference. Instead, the whole ad seems like it's driven by his endorsement (and I'm sure Pape wouldn't endorse the manner in which this conpany operates). They reference him repeatedly, use his quotes, and include his photographs in the ad creative and on the landing page. This assertion alone departs the legislation governing 'celebrity endorsements' and opens up the conpany to litigation for misuse of a personal brand (it's kind of like the way all those Binary ads use Kochie). It's very clear that Pape is used to give credibility to something that isn't credible.
I often hear brokers talk about what leadgen charlatans are 'better' than others, which in my opinion is like choosing to pleasure oneself with a cheese grater or curling iron. All are just a different form of self-induced torture.
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Stop the finspam.
