This is what you're buying into when you buy leads.
SMS verification is often used as a tool to elevate the value of paid leads, but this means nothing is they're making any sort of appointment based on the fake results they're shown after the pointless quiz.
The plethora of dodgy leadgen has seriously impacted the quality of FB leads - we all know this. As an industry, the only way we can put an end to the finspam is by ignoring the BS hype and stop buying them.
The only way to verify the conpany behind this ad was to have somebody submit their details and ask the broker. They're well known and go to great lengths to hide their identity (including in legal disclaimers) so brokers aren't aware of the illegal garbage representing their business.
Consumers deserve better. Brokers deserve better. Stop buying leads. Stop supporting illegal advertising and blatant non-compliance. Stop the finspam.