Despite the fact that 'qualification' objectively decreases the quality of mortgage candidate making contract with you, it's illegal when the purpose is to collect data without regard to the outcome. It's also illegal to return fake results for the purpose of baiting somebody into supplying personal details. It's also illegal for a shonky leadgen company to attract business by way of an unlicensed fake brokerage. It's certainly illegal to claim qualification for a financial benefit when it's clear no benefit applies (false advertising).
You wouldn't know if those expensive leads you're buying come from this mob because they'd never tell you. However, a strict liability applies - you're accountable (in large part) for their malfeasance (in other words, you should know better, and legislation requires you know better). You will be fined and your may lose your livelihood.
The only way to attract high quality leads is to do it yourself. The results are game-changing, and it takes as little as 10-minutes to set up (with better results than *any* leadgen company will every provide)
The dodgy shonks behind this ad were featured in a white paper we recently sent aggregators. We're hoping industry leaders take steps to ensure compliance, to eliminate illegal advertising, to protect their licencing and reputation, and most of all, to protect the consumer and the industry.
It's time to stop the finspam.
