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Shad of the day, 25th July 2022

Shad (S**t Ad) of the day, 25th July 2022. The ridiculous nature of this ad has to be experienced do be believed. Typical disqualifying existing... for the broker. Lots of dumb questions that do nothing but turn away the best suited mortgage candidates.

The ad claims to 'qualify' users... yet it does nothing of the sort. In fact, regardless of what details I supplied I was delivered the same congratulatory message. There's a name for this - baiting. And it's illegal. in fact, claiming to 'qualify' somebody is also illegal - particular when the form doesn't resolve anything. Claiming that you'll provide 'results' of some kind when nothing is actually returned is also illegal in the finance space.

I first entered details a week ago but I'm yet to hear back from anybody. They clearly discard those they don't 'qualify'. Details I entered were intentionally fringe in nature.

Why brokers pay up to 100X more than they have to for crappy leads is a mystery. And why they'll support some fictitious brand that operates in an unethical manner is also a mystery.

Our mission is to send these boneheads back to the solar leads junkyard where they can do the least damage.

I genuinely feel horribly for brokers that are sucked into buying leads. It's a completely dead-end, and usually non-compliant, solution.

We estimate that even our FREE 'Funnels' product will return around 40X more value than this nonsense experience.

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