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Shad of the Day, 1st May 2023

Today's Shad is the day comes from leadgen charlatans. There's a certain stupidity in buying (or selling) '500+' leads. However, we'll do one better: well send your 5000 leads a month or we'll give your a million dollars (seriously). The point is this: generating leads is a piece of cake. Converting them is where the challenge lies. Would you rather pay for 500 leads and convert 8 (their actual conversion rate), or buy 10 leads and convert 3? It's a no-brainer... but it's also a silly proposition - you shouldn't buy any leads. You should pay around 5% of what these cross charge, have an integrated, branded, and fully-owned funnel. Why any broker would introduce this crap to their business when they have the capacity to get better results with a few minutes work is a mystery to me.

First, the experience served by this mob would take about 3 minutes to set up. And our *free* plugin is *far* more effective (guaranteed). Did we mention it's free?

However, none of the above is the biggest problem. Scroll through our website and you'll find dozens of ads published by these clowns that serve a baiting, non-compliant, and illegal experience. Brokers using this low-preforming group are inviting what we would describe as deliberate non-compliance into their business, and they expose themselves to fines and litigation.

This mob operates illegal (unlicensed) websites that purport to provide a financial service. They breach numerous pieces of legislating, including the Privacy Act (1988). Their illegal advertising is making its difficult for honest brokers with ethics and integrity - how can any broker support fraud?

We call on aggregators, franchises, and ACL holders, to ban these crooks (and any other leadgen group).

(FYI, we included numerous ads from this group in our white paper, but there are plenty of examples in our website).

Make marketing great again. So feeding the sharks. Stop the finspam.

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