RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts</strong | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.39% (6.59%*) • Fixed: 5.39% (6.59%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.69% (6.48%*) • Investment PI: 5.39% (6.59%*)

Shad of the Day, 11th January 2023

Shad of the Day, 11th January 2023.

The experience from this mob is typical. They'll ask a bunch of questions that are largely irrelevant in order to make it easier to sell leads, and they'll scare off legitimate (and higher-value) customers with multiple form panels (every 'next' panel in a form objectively decreases conversions). The type of questions asked were borderline ridiculous.

The form claims to 'qualify' a user, but it returns a 'Success' message regardless of the values provided - we tried multiple combinations.

The term 'qualify', used in the finance setting, with a user expectation that engagement will genuinely assess borrowing, is clearly illegal.

This type of baiting experience is unethical, non-compliant and illegal. It's sad to see finance turn into spam (we use the term' finspam' to describe these garbage tactics).

There are *still* brokers that willingly invite this style of illegal advertising into their operation.

Instagram Image

■ ■ ■

 
Download our complimentary 650-page guide on marketing for mortgage brokers. We'll show you exactly how we generate billions in volume for our clients.
Finance Guide, Cropped Top and Bottom
  Timezone: 1 · [ CHANGE ]

Share this page

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment