When you post an article to your website it is synced to Yabber where about a dozen actions apply. These actions include the evaluated for an SEO link structure, the SEO structure is evaluated and automated markup is applied, and it is then queued for optional sending to social media.
We don't advocate for automation (despite its availability). Not unlike this post, we prefer you take the time to craft out a specific social message that is scheduled via Yabber, Vista, or Instagratify.
We have a number of additional website-based scheduling tools making their way into Yabber soon. Stay tuned.