Your service, panel of lenders, and perceived differentiation are shared by virtually all other brokers, so they're all points of commonality that often do little but position you in the crowd.
If you're going to establish true bilateral and formalised relations into a 'partner aggregation' group, you effectively need to do for your partners what aggregation does for you.
Do you optionally place one of your brokers in their office? Do you sponsor their broker training after a period of time? Do you support them with information, social material and articles? Do you feed them with regular consumer-facing and business education videos? There's a ton you can do to stand out if you're supported by the right tech, and the entry level offer you can often introduce is our partner article system which is supported by a simple plugin on the partner website. The plugin does far more than just accept your articles, but Instagram posts have a character limit!
Our basic partner digital handshake has a conversion of well over 90% into 'something', with a large number opting into a formalised partner aggregation service.
Some think we just provide the highest-performing website in the industry. but It's the website that's required to support all the programs on the periphery, and that's why it exists.
Our Cyber sale continues on the website package. Just $2800 will give you a website with 12-months hosting and full Yabber access. A no-brainier given pricing will be fixed at nearly 10k from early next year.
The opposite of extraordinary is what everybody else is doing.