Shad of the Day, 12th December 2023. This ad (in multiple forms and pages) comes from a mob called ‘Acquirely’ – they’re clearly a little clueless when it comes to financial advertising. There’s generally no harm in promoting on rate (since it’s considered by almost all borrowers to be the single most important product attribute), but when you advertising 5.39
I recently engaged with a troll on Facebook that supports and provides paid leads. Having inherited a number of those that used his services, we were fully aware of the costly and ineffectual nature of his product. As I’ve done before, I asked him if he’d like to compete against my 10-year-old daughter (pictured) as an opportunity for him to
Shot a good hour of video with one of Australia’s most awarded home builders. Video content will be fed into Yabber’s white-label video tool over the next week. Because we covered so many topics well likely break the video up into little segments.
Spent the morning at Leppington and Leppington Village Homeworlds. Do you want to know how I know there weren’t any other brokers floating around? We talked to everybody! We’d still be there if it wasn’t 40 degrees – even sales staff went home early. If volume is driven by conversations, then conversations are required for growth. I’d write it into
Wilford Brimley was born on September 27th, 1934, and the film “Cocoon” was released in 1985, so Brimley was around 50 years old when “Cocoon” was shot (pictured around the time of the flick). Remember, his character was meant to be ‘old’. Paul Rudd was born on April 6th, 1969, making him 54 today – four years older than Brimley
IKEA have launched the ultimate Christmas dinner showstopper, a turkey-sized Meatball. The mighty meatball weights in at 4.5kg and comes boxed and ready with accompaniments of lingonberry jam and creamy sauce. If you want it shared, you have to make it good.
Shad of the Day, 5th December 2023. We’ve featured Compare-1 before, but as other leadgen charlatans have followed our advice and and altered their ads slightly (still all non-compliant, but they lie ‘less’), Compare haven’t changed a bit. Coming from a group called ‘BizLeadz’, the same fake advertising, baiting, and deceptive practices apply as always. This is the non-compliant and
The mortgage industry has it wrong. We’ll be working closely with a single broker to demonstrate what it takes to have a 5m day, or 100m month. Those numbers seem ridiculous to many brokers, so the only way of detailing why and how our managed guys see more volume in a day than most see in a month is to
Shad of the Day, 4th December 2023. We’ve shared the fake ‘Aus Mortgages’ brand in the past, but since it’s still running ads with ‘data’ from May with the same deceptive MO, it deserves to be shared again. This is what you’re buying into when you buy leads. SMS verification is often used as a tool to elevate the value
Shad of the Day, 26th November 2023. This ad comes to us from a guy called ‘Henry Price’, and it’s an excellent example of how deliberate non-compliance can be weaponised (or used as a tool) to intentionally deceive borrowers. If a broker published this ad directly they’d be expelled from the industry in a second… so why and how a
I haven’t posted a Shad for a while because I found myself on repeat. All the leadgen crooks use the same illegal and blatantly non-compliant tactics, and those brokers that buy leads don’t seem to care, so it was a futile exercise after the first 1000 examples. However, this advert is a clear standout for one very blonde reason. First,
Another afternoon spent with a very funky broker recording his first 10-12 website videos, and his first SMSF FB ad.
