We’ve just pushed the ‘BM YouTube’ Elementor Block into the Yabber plugin. The block makes adding single videos, YouTube playlists (including all uploads), custom playlists, and Yabber playlists, a point-and-click experience. The ‘Yabber Playlists’ are those lists created for the accordion-style ‘Related Videos’, meaning you can define custom playlists in Yabber. The system populates all video, playlists, channels, and other
Shad of the Day, 28th January 2023. We expect more from Joust. As a company that sponsors traditional media for airtime, and thus attracting attention, one would think they would invest more effort into satisfying their most basic compliance obligations. When you create an advert with rates, you’re compelled to provide qualification and disclaimers as part of the advert. Accessing
Note to clients. We’ve created a new drag-and-drop Elementor YouTube widget. It’ll be made available tomorrow. Unlike similar tools, the widget is conditional, meaning that you’re only ever shown applicable fields, and because your website is linked to Yabber, you’ll select videos, playlists, custom playlists, and other data directly, without ever entering a URL or ID. It’s very cool. All
Open AI’s ChatGPT caved quickly. I was hoping it’d recognise the context.
Note to clients. We’ve updated the ‘LoanCalc’ Elementor widget. Primary changes include conditional fields (meaning that Elementor fields show based on graph selection), and we’ve changed various text fields to a ‘number format’. Loancalc returns basic mortgage graphs in a basic image format (supplementing our suite of JavaScript graphs) – perfect for inclusion in website articles, documents, and reports. We
Another Shad of the Day, 27th January 2023. We couldn’t wait until tomorrow to share this abomination. Minimum $4000 cashback on a loan size of minimum 250k. I’d encourage all brokers to submit their details (for a callback) so they’re aware of the nonsense taking place. Disclaimer: This ad is brought to you by unicorns and leprechauns.
Shad of the Day, 27th January 2023. Mortgage House is a great company, and any infraction we see is generally an oversight. In this case, we suspect a marketing intern let one slip. It’s expected that brokers know their legislation, but for those looking for a cheat sheet, ASIC’s Regulatory Guide 234 gives your reason to know the law… and
Note to clients. New website feature: Video Website Slider. Rendered with shortcode or Elementor, the slider returns your most recent YouTube and/or Wistia videos as sliding panels, or you may select your own videos or playlist. Because your entire digital experience is integrated, your videos are registered to your website, so there’s no caveman copying and pasting. Virtually every aspect
Compliance isn’t hard. These simple ads are more effective than all the leadgen garbage, and they’re all persuasive and effective. None use a silly quiz. Nice work, Entry Finance (no idea who they are, but they’re literally the first non-client broker ad we’ve seen in a month that does a reasonable job).
Shad of the Day, 25th January 2023. Just more of the same finspam on a fake broker website. The ad comes from Sunil Hargunani of the leadgen group Woo Media. They don’t ask a quiz. However: RG 234 Warnings, disclaimers and qualifications should have sufficient prominence to effectively convey key information to a reasonable member of the audience on first
Today’s Shad of the Day isn’t criticism of the broker – it’s a criticism of the process introduced to their operation by an extremely low-performing and non-compliant mob by the name of Karbn. In terms of the landing experience, we jumped through 21 pages only to reach a dead-end with zero value provided (yes, 21 pages). There’s an article on
We’ve created a large number of websites content sliders recently that replace various legacy tools. The slider introduced in this article show selected post type content as sliding panels. The feature may be used anywhere with a drag and drop Elementor widget or shortcode, with the expectation that it will be used on the front page of your website. The
