Generally speaking, we don’t like calling out brokers, but in some cases, we have to question the motives of the marketing group supporting them… and this is no exception. First, why on Earth is the broker using an image with the OnlyFans logo? The image is available as stock, and it was obviously used at some point to promote a
Like a lot of brokers, the experience delivered to LP by their digital representation isn’t just less effective than our free product, it’s also non-compliant for a number of reasons (with the standout attribute being the deliberate dishonesty introduced into the subscription funnel). While there’s a few big-ticket infractions, it’s the indiscriminate ‘You Qualify’ style of message at the end
We’ve reviewed a product called ‘Revvr’. Associated with a company that is responsible for some of the most deceptive and non-compliant products in the market, this service is no different. It’s a leadgen system that is powered by blatant non-compliance. The leadgen pages created by this mob are listed as malware and/or blacklisted with AVG, Avira, McCafe, and Google Malware.
Note to clients. We’ve updated the Yabber panel that defines the lender images/icons shown on each of your websites. The drag-and-drop functionality is improved (this determines the order images are shown), and we now show inactive and disabled lenders. If all goes to plan we’re planning to release a comparison engine next week (to supplement the archive), although we won’t
Shad of the Day, 25th May 2023. More non-compliant leadgen nonsense. Consumers deserve better. This advert and subscription experience comes to us courtesy of the group that is also responsible for the fake ‘Peter Hill’ ads (and probably others). The persona is fake, as is the website, website reviews, advertising, and results. It’s all a lie. There is not a
Another Shad of the Day, 21st May 2023. A pay-per-lead company called Leadify have consistently and deliberately introduced non-compliance into broker businesses. They’re the perfect model of finspam. Why would any broker build the presence of an illegal brand when it’s so ridiculously easy to introduce a superior and fully-owned customer experience that returns far better customer experiences and conversions?
The following Shad of the Day (21st May 2023) comes from a mob that inspired us in various ways (I’ll introduce what we did n a moment). The Mortgage Magnet experience is one that is typical of the weekend-educated digital guys, and it’s a good example of deception, false advertising, baiting, and very deliberate non-compliance. No leadgen agency should ever
Another Shad for today, 19th May 2023. My Local Broker are a group that’s generally perceived as progressive. Their advertising, however, for as long as I can remember, is misleading, deceptive, and illegal. Keeping in mind that they have improved over time, their ridiculous and business-debilitating quiz purports to provide qualification regardless of the data supplied by the user. In
Another day, another shad. This time, from 19th May 2023. Part of what is clearly an established and illegally operating leadgen crowd, there are a number of very serious violations. (We pick apart crappy and illegal ads every day – sending this post to a few new locations today). 1. Illegally iterating a broker website that provide advice, guidance, or
It’s time to recognise those that have demonstrated their extraordinary creativity with these visually distinctive, uniquely positioned, and compelling adverts. The amazing visuals and stunning copy does a fantastic job of positioning you in the market, and they showcase your expertise and service in ‘amazing’ ways. It’s extremely generous to create adverts that takes up social scroll-space, thus assigning industry
OCR, or Optical Character Recognition, is the digital process of recognising text in various mediums, such as PDF documents or images, and it allows the text data to be made available in other applications. Our OCR API recognises text on scanned PDF documents and images, and it recognises and annotates handwritten notes. It’s a tool widely used by the finance
Shad of the Day, 13th May 2023. There’s no doubt that Peter Hill (is this is indeed his real name) is a crook. We’ve now placed him in the ‘deliberately criminal’ category alongside Leadify, Mortgage Magnet, BizLeads, BuyMoreLeads, Karbn, and a few others. This crook has taken notice of our past criticism because he’s introduced a comparison rate (something he
