The following Shad of the Day (21st May 2023) comes from a mob that inspired us in various ways (I’ll introduce what we did n a moment). The Mortgage Magnet experience is one that is typical of the weekend-educated digital guys, and it’s a good example of deception, false advertising, baiting, and very deliberate non-compliance. No leadgen agency should ever
Another Shad for today, 19th May 2023. My Local Broker are a group that’s generally perceived as progressive. Their advertising, however, for as long as I can remember, is misleading, deceptive, and illegal. Keeping in mind that they have improved over time, their ridiculous and business-debilitating quiz purports to provide qualification regardless of the data supplied by the user. In
Another day, another shad. This time, from 19th May 2023. Part of what is clearly an established and illegally operating leadgen crowd, there are a number of very serious violations. (We pick apart crappy and illegal ads every day – sending this post to a few new locations today). 1. Illegally iterating a broker website that provide advice, guidance, or
It’s time to recognise those that have demonstrated their extraordinary creativity with these visually distinctive, uniquely positioned, and compelling adverts. The amazing visuals and stunning copy does a fantastic job of positioning you in the market, and they showcase your expertise and service in ‘amazing’ ways. It’s extremely generous to create adverts that takes up social scroll-space, thus assigning industry
OCR, or Optical Character Recognition, is the digital process of recognising text in various mediums, such as PDF documents or images, and it allows the text data to be made available in other applications. Our OCR API recognises text on scanned PDF documents and images, and it recognises and annotates handwritten notes. It’s a tool widely used by the finance
Shad of the Day, 13th May 2023. There’s no doubt that Peter Hill (is this is indeed his real name) is a crook. We’ve now placed him in the ‘deliberately criminal’ category alongside Leadify, Mortgage Magnet, BizLeads, BuyMoreLeads, Karbn, and a few others. This crook has taken notice of our past criticism because he’s introduced a comparison rate (something he
We’ve updated the BeliefMedia Yabber plugin to version 0.8.6.5, and the BeliefMedia Elementor plugin to 0.9.2. The update includes a number of improvements and features. More significant modules are: 1. Text-to-Speech and Elementor block. The only example of its kind you’ll find anywhere. There are numerous applicators, but the most significant (initially) are the accessibility features of provides. 2. Geographic
A few days ago I shared an article detailing the widespread deception, non-compliance, and illegal advertising as introduced by many brokers – often as a results of their engagement with pay-per-lead services. The deception extends outside of paid promotion, but the deliberate malfeasance introduced into the advertising representing broker brands was the focus. We have a new industry challenge. If
The mortgage broker website set provide clients is built in the back of the most powerful in the industry. This fact is indisputable. However, the next few weeks will see us build a few very major modules that’ll have a seriously significant impact on your business. The first module we’ve built isn’t that exciting. Nor is it easy to find.
Shad of the Day, 11th May 2023. Peter Hill’s ads, like many others in the market, are intentionally deceptive. Rather than list reasons this ad is blatantly illegal, you should refer to an article on our website that details financial advertising compliance. The most significant infraction from this experience (one of four big-ticket offences) is the baiting quiz (returns an
Note to clients. Tonight we’re pushing a plugin update that includes a mechanism to cache your website menu. In making attempts to locate those ‘bottlenecks’, the menu was at the top of the list. In combination with our new servers and improved server memory management, the speed improves *tremendously*. We reached our goal of providing the fastest servers in the
The linked article includes around 70 screenshots of illegal broker advertising, and it details the process used by illegal leadgen services. https://www.beliefmedia.com.au/finance-facebook-advertising If you have used services such as Leadify, Karbn, Buy More Leads, BizLeads, Mortgage Magnet, Rowdy Digital, Woo Media, Biz Focused, Swell, ‘James Davis’, and a large array of others, you have objectively introduced non-compliance and what is
