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A Little Bit About Form Escalation

Here’s a nice little trick for those of you using our website framework. In addition to the fact the second page form redirection will send a user to a page based on their form interaction (every form includes an Outlook-integrated calendar, so we resolve phone numbers, appointments, and basic subscibers), a number of other things happen. We have standard form

Social System Update, Phase 1

Note to clients. We’re in the process of updating all social connectivity and associated systems. The first phase of changes includes updates to Facebook and Instagram. Instagram permissions are now assigned to Yabber when you connect to Facebook. This change enables more control over how Yabber manages FB/IG campaign data. However, in order to connect Instagram, you are required to

Looking for Brokers to Support the Police Home Loan Website

We’re launching the revised Police finance website tomorrow. We’re looking for a WA, NT and SA representative (and possibly a QLD broker) to support the service. The site will be under the control of a NSW broker, with interstate business filtered your way. No cost. Open to clients only. Please call M.

Shad of the Day, 30th May 2023

Generally speaking, we don’t like calling out brokers, but in some cases, we have to question the motives of the marketing group supporting them… and this is no exception. First, why on Earth is the broker using an image with the OnlyFans logo? The image is available as stock, and it was obviously used at some point to promote a

Shad of the Day, 30th May 2023

Generally speaking, we don’t like calling out brokers, but in some cases, we have to question the motives of the marketing group supporting them… and this is no exception. First, why on Earth is the broker using an image with the OnlyFans logo? The image is available as stock, and it was obviously used at some point to promote a

Shad of the Day, 28th May 2023 – Logic Partners

Like a lot of brokers, the experience delivered to LP by their digital representation isn’t just less effective than our free product, it’s also non-compliant for a number of reasons (with the standout attribute being the deliberate dishonesty introduced into the subscription funnel). While there’s a few big-ticket infractions, it’s the indiscriminate ‘You Qualify’ style of message at the end

Revvr

We’ve reviewed a product called ‘Revvr’. Associated with a company that is responsible for some of the most deceptive and non-compliant products in the market, this service is no different. It’s a leadgen system that is powered by blatant non-compliance. The leadgen pages created by this mob are listed as malware and/or blacklisted with AVG, Avira, McCafe, and Google Malware.

Reordering Website Lender Images and Icons

Note to clients. We’ve updated the Yabber panel that defines the lender images/icons shown on each of your websites. The drag-and-drop functionality is improved (this determines the order images are shown), and we now show inactive and disabled lenders. If all goes to plan we’re planning to release a comparison engine next week (to supplement the archive), although we won’t

Shad of the Day, 25th May 2023 – James Davis

Shad of the Day, 25th May 2023. More non-compliant leadgen nonsense. Consumers deserve better. This advert and subscription experience comes to us courtesy of the group that is also responsible for the fake ‘Peter Hill’ ads (and probably others). The persona is fake, as is the website, website reviews, advertising, and results. It’s all a lie. There is not a

Another Shad of the Day, 21st May 2023 – Leadify

Another Shad of the Day, 21st May 2023. A pay-per-lead company called Leadify have consistently and deliberately introduced non-compliance into broker businesses. They’re the perfect model of finspam. Why would any broker build the presence of an illegal brand when it’s so ridiculously easy to introduce a superior and fully-owned customer experience that returns far better customer experiences and conversions?