Shads of the Day, 12th June 2023 – both serial offenders: Mortgage Magnet and My Local Broker. Their lacklustre and deliberately deceptive subscription funnels are so similar we’ve simply grouped them together. The former group is probably one of the lowest performing leadgen charlatans in the country (and seriously, probably the entire Oceanic region), while the latter group (MLB) are
Note to clients. Tomorrow morning we’ll be pushing the Lender Document Page updates to our plugins. The dedicated library page supplements the Lender Archives and other data in that it provides access to all documents made available via your accredited lenders. You may return a full page (we’ll add this page to your website over the next few days) or
Note to clients. This is a minor update, but worthy of mention. Your website’s “About Us” text may be created in one of two ways: a custom page, or Yabber text. The latter method takes two blocks of text, with the latter block split into two columns. We’ve made two changes to the Yabber option: 1. We now use a
I had an interesting interaction today. A broker called around 2.30pm for some general advice. Without having any idea that we provided a website framework (she thought we were industy mentors/coaches), less than three-hours later she had a new website powerhouse up and running (probably the last thing she expected when she picked up the phone). She’s going through her
Our digital systems provide a large number of tools for sharing content to social media, including a unique solution that enables publishing to social from a dedicated Outlook Calendar (there are still those that suggest you plan on Outlook and then double-handle data by actually scheduling your data via another tool like some sort of caveman). If you’re using our
In a competitive digital market, your digital assets and experience has to stand out. You should passively demonstrate your expertise and authoritativeness with every touch point, and in the finance market, this means your website should showcase current lender data, and the resource must provide options to research and compare products. We provide a website framework because of the lacklustre
Here’s a nice little trick for those of you using our website framework. In addition to the fact the second page form redirection will send a user to a page based on their form interaction (every form includes an Outlook-integrated calendar, so we resolve phone numbers, appointments, and basic subscibers), a number of other things happen. We have standard form
Note to clients. We’re in the process of updating all social connectivity and associated systems. The first phase of changes includes updates to Facebook and Instagram. Instagram permissions are now assigned to Yabber when you connect to Facebook. This change enables more control over how Yabber manages FB/IG campaign data. However, in order to connect Instagram, you are required to
One final test of Instagratify. Testing child media. This post will be deleted.
We’re launching the revised Police finance website tomorrow. We’re looking for a WA, NT and SA representative (and possibly a QLD broker) to support the service. The site will be under the control of a NSW broker, with interstate business filtered your way. No cost. Open to clients only. Please call M.
Generally speaking, we don’t like calling out brokers, but in some cases, we have to question the motives of the marketing group supporting them… and this is no exception. First, why on Earth is the broker using an image with the OnlyFans logo? The image is available as stock, and it was obviously used at some point to promote a
