A note for clients. We spoke with a broker recently that waited 6-months to have her aggregator website logo updated (in that time, it was showing an incorrect company name). While everything takes time, that kind of wait for something that might take a few seconds is ludicrous. In response to this, and at part of our ‘everyday updates’, we
The FAQ system we incorporate into our mortgage broker website framework is both ‘similar’ and fundamentally different to the design of typical websites. The FAQ module has evolved significantly since it was first introduced, but the FAQ titles were always something that we were always going to come back to ‘fixing’, so they haven’t changed much since the module was
Shad of the Day, 17th July 2023. Coming from EMBR Group, we identified 16 issues of blatant non-compliance. Quite frankly, it’s just more of the same. Again, I feel the need to remind brokers that their service is awesome, and lying, fake advertising, and deception, isn’t necessary to garnish the attention of your audience. The law was written for very
While my delivery of marketing insights might be ‘colourful’ in nature, the results of our assessments are made on the back of an extremely comprehensive AI-driven analysis of various financial resources. Designed to provides marketing insights, our toolkits provide an understanding of industry movements and trends that visualises the performance of aggregator groups when measured against the industry collective. Our
The best advertising I saw yesterday comes from Luke Jakovich of Loan Market Liverpool. The ad is actually in a carpark at Cannes Hill shopping centre in Western Sydney. Despite its unusual location, both people I showed it to had already seen it. No digital funnels, no quiz, no fake qualification, no deception, and no misleading nonsense. Just a clear
Note to clients. We’re a few days away from dropping the completely revised testimonial module into Yabber. The last system was great, but the focus was on sending the reviews and testimonials to a single website – hardly ideal when Yabber is a multi-website management tool. The new module includes ‘rules’ for sending testimonials, so any review may be sent
Shad of the Day, 13th July 2023. This one comes to us from a company rooted in solar leads – Leadify. It was flagged by our AI for the headline-style rates (4%) and ‘You Conditionally Qualify’ text. There’s a large number of obvious infractions that don’t require exposition – it’s just more of the same. Revisiting the RG document: RG178/RG234.156
A favourite quote of ours. “I don’t care that they stole my idea. I care that they don’t have any of their own” – Nikola Tesla. It tends to support the massive over-use of the term ‘Though Leader’. It’s hard to admire those in our industry that merely ‘think’ about something, especially when those thoughts and ideas are ‘plagiarised’.
Shad of the Day, 12th July 2023. This brand comes from John Kennedy of Mortgage Magnet – one of the most non-compliant low-performing products availed to the industy. Branded as ‘Fix My Mortgage’, the fake brand supplements other experiences such as ‘Re-Mortgage’. We’re all entitled to make mistakes, but deliberately deceiving brokers (and, more importantly, lying to consumers) is malfeasance
Just a few recent screenshots. Rate guidance 101. We’ve referenced ASIC’s RG, although the guide points to the relevant legislation. RG178.23 “An advertised comparison rate must be identified as a comparison rate and the comparison rate must not be less prominent in an advertisement than any interest rate or the amount of any repayment stated in the advertisement: s164, National
There are a number of brokers using this low-performing quiz funnel (supplied via a leadgen charlatan). It’s offensive for a number of reasons, and illegal for others. Consider the following: 1.Asking for a phone number because it’s “associated with an application” is a load of BS. Either the client wants to talk to you or they don’t. Don’t lie. 2.
This is a general feature updates for clients. It’s a seriously insignificant feature, but the tool does make it easier to support your everyday Agile Marketing programs, so it’s worth introducing. What we’re about to describe won’t get you more leads (necessarily), but it does make website and digital management a little easier. As part of the extremely comprehensive ‘Blocks’
