We all know that Biz Focused knowingly and deliberately produces non-compliant advertising for their leadgen clients. However, sending them advice and references to legislation (that they might use to measure their product) has clearly fallen on deaf ears. Taken yesterday, this screenshot shows a rate that is almost certainly out-of-date, and it obviously excludes the required comparison rate. There are
Triggers are an essential component of any type of marketing funnel, and they should be used as part of any promoted or organic campaign. Whether you use our systems or not, you probably already have access to some basic email trigger features. The Yabber difference is simply more triggers of differing types. What is a trigger? A trigger is an
In going to show you a simple tool that engages more website funnel traffic, and one that creates more conversions. It’s called ‘Escalating Forms’, and we’ve come to see it as an essential component of any funnel. When a user engages with a form, or you download a lead magnet, you don’t want to show that user the same asset
Yabber Tip: Your website includes around 80 or so FAQ pages by default, and not unlike any post or page, video objectively increases conversions and engagement. To add a video to the top of any FAQ page, select the ‘Videos’ panel within Yabber’s FAQ module, select a website, video, FAQ page, and then send. Your website is updated immediately. Remember,
Shad of the Day, 20th July 2023. Insights indexed a large number of ads last night, but it’s this repeat offender that caught my attention because of the licence mismatch on their website (the Matrix system that indexes sites, and Insights that indexes advertising, are now both available via an Open API). The ad is obviously misleading and deceptive, and
This photograph depicts the Bank of Victoria on the corner of Camp and Ford Street, Beechworth, Victoria, 1877. This building was erected in 1867 to replace the former bank that was destroyed by a fire on the same site. This classical style structure was designed by architects Smith and Johnson who designed many of the public buildings in Melbourne and
A note for clients. We spoke with a broker recently that waited 6-months to have her aggregator website logo updated (in that time, it was showing an incorrect company name). While everything takes time, that kind of wait for something that might take a few seconds is ludicrous. In response to this, and at part of our ‘everyday updates’, we
The FAQ system we incorporate into our mortgage broker website framework is both ‘similar’ and fundamentally different to the design of typical websites. The FAQ module has evolved significantly since it was first introduced, but the FAQ titles were always something that we were always going to come back to ‘fixing’, so they haven’t changed much since the module was
Shad of the Day, 17th July 2023. Coming from EMBR Group, we identified 16 issues of blatant non-compliance. Quite frankly, it’s just more of the same. Again, I feel the need to remind brokers that their service is awesome, and lying, fake advertising, and deception, isn’t necessary to garnish the attention of your audience. The law was written for very
While my delivery of marketing insights might be ‘colourful’ in nature, the results of our assessments are made on the back of an extremely comprehensive AI-driven analysis of various financial resources. Designed to provides marketing insights, our toolkits provide an understanding of industry movements and trends that visualises the performance of aggregator groups when measured against the industry collective. Our
The best advertising I saw yesterday comes from Luke Jakovich of Loan Market Liverpool. The ad is actually in a carpark at Cannes Hill shopping centre in Western Sydney. Despite its unusual location, both people I showed it to had already seen it. No digital funnels, no quiz, no fake qualification, no deception, and no misleading nonsense. Just a clear
Note to clients. We’re a few days away from dropping the completely revised testimonial module into Yabber. The last system was great, but the focus was on sending the reviews and testimonials to a single website – hardly ideal when Yabber is a multi-website management tool. The new module includes ‘rules’ for sending testimonials, so any review may be sent
