It never ceases to surprise me how many brokers will host their referral form with Google Forms, or with a ‘standard’ website form. Ours is obviously very different. By default, or website form will show basic fields, and it’ll only render a single referral option. You may, however, add more referrals via the ‘Add Another’ option, and you may add
I want to show you one of the tools we built to support social media posting. It’s one of three primary social sharing tools, but it’s also our favourite (I say that despite creating this post on Instagratify, our Instagram-based scheduling tool). Vista integrates with a dedicated MS365 ‘Social Media’ calendar. Anything scheduled to that calendar will send to social
Here’s a funky feature you won’t see with many digital experiences, but it’s one that will have a significant impact on your customer engagement and conversions. We say over and over that the glue that’ll keep funnel participants engaged is relevance, and this was demonstrated with a post we shared this morning which showed how various blocks of content (particulary
When we built our Yabber website framework, we did so on the back end of experience gained from results garnished from millions of page views. While *every* website page is designed in a manner that focuses attention on the preferred page asset and a conversion, it’s the front page where we tend to apply a little more effort. Not only
I’ve taken aim at those with blatantly non-compliant, unethical, illegal, baiting, and deceptive advertising via our Shad (S**t Ad), and we’ve had a moderate impact. We’ve run this for a couple of years and identified thousands of occurrences of illegal advertising. Some websites and digital asset compliance is often just as bad. Digital compliance is no less important than any
I’m going to show your a method that’ll explode your mid-funnel conversions – promoted or organic. We often forget that a funnel isn’t an opportunity to talk ‘at’ a funnel participant, but rather an opportunity to talk *with* a user. Those that just send emails (which is typical) are talking to a void… so the idea is to identify borrowing
Does your digital product enable the creation of mortgage graphs for offline use and use on your website? If not, keep in mind that our free plugin provides most of what’s pictured. Available via shortcode or drag-and-drop Elementor block, the Yabber website framework provides for hundreds of graphs, and with the Census API this expands to a virtual infinite number.
Yabber provides the *only* modal (popup) system designed specifically for the finance industry. It’s also the only conditional modal system in the industry, making it the most effective tool of its type in the country. The Yabber website framework supports the following modal types: * General Content Modals: General Modal content served on a mouse click. * Full Screen Modals.
One area we consistently see poorly handled by brokers is the inclusion of calculators on their finance website. Their menu system is often flawed, the calculators themselves aren’t formatted correctly, and sometimes they simply don’t work. It’s for this reason that most of what you see in the attached screenshots are included in our free broker plugin. You’ll often hear
This post will give you a very brief introduction to a module in Yabber that permits the grouping of articles, videos, or downloads into a ‘related’ series or ‘read more’ grouping for inclusion on your website. We’ve determined that in-post related content and series-based content reliably improves website funnel conversions by *at least* 23%. The importance cannot be overstated. The
Most brokers aren’t particulary focused on the digital nature of their business, and much of their content creation is outsourced to article content services that does nothing but have an adverse impact on their authority in search results (we also have an article service but highly discourage participation for this reason). So, we make continued attempts to introduce elements into
Need screenshots of external websites in any post or page on your website? ‘Screenshots’ is one of the rarely-used features of our framework, but it’s an extremely powerful system and no usage limits are applied. Screenshots are created with Elementor or shortcode, and the result is a picture-perfect rendering of any external page. It’s particularly useful when taking a screenshot
