We all know that every page on your website is a type of landing page, so every page requires a lead magent/offer and subscription form backed by all the fancy-pants automation. Yabber obviously makes this easy with one-click assignment of calendar-integrated forms to any page. However, just because every page on your website is a landing page doesn’t mean that
We see some really good content on LinkedIn, Facebook, and elsewhere, but the content is quickly lost to time, and it’s quickly buried deep in a timeline that makes it virtually invisible. This is why we created a full social archive on your website, so anything you send to social via Vista (the Outlook calendar scheduling tool), Instagratify (the Instagram
We had a client message Domenico over the weekend asking if the primary rate shown on the front page CTA panel may be changed to a fixed rate (rather than use the default variable rate). The answer, of course, is yes. We’ve published a new page within the ‘Front Page’ module that lists all the primary rate placeholders. These rates
Shad of the Day, 4th August 2023. Last time when we shared an ad from EMBR Group, one of the team challenged us on the ‘so-called laws’ that are in place to protect illegal advertising. Nice to know your business interests are protected by this brand of inspired intellect. This is just more of the same. Don’t state that you’ll
Mortgage broker barbie! I haven’t seen many ‘Barbie and Ken’ borrowing scenarios lately, which is probably a good thing as it’ll make our managed social clients look good (or silly… but probably good). What looks like me playing with the Dreamhouse is actually me setting up for photos 🙂
Shad of the Day, 3rd August 2023. If you’re familiar with my leadgen rants, this is simply more of the same. After around 500 of these things we’re now just enjoying variations on a theme. The Compare-1 clowns violate a number of laws, but it appears that brokers, ACL holder, and aggregators, just don’t care. Brokers don’t have to bait
It never ceases to surprise me how many brokers will host their referral form with Google Forms, or with a ‘standard’ website form. Ours is obviously very different. By default, or website form will show basic fields, and it’ll only render a single referral option. You may, however, add more referrals via the ‘Add Another’ option, and you may add
I want to show you one of the tools we built to support social media posting. It’s one of three primary social sharing tools, but it’s also our favourite (I say that despite creating this post on Instagratify, our Instagram-based scheduling tool). Vista integrates with a dedicated MS365 ‘Social Media’ calendar. Anything scheduled to that calendar will send to social
Here’s a funky feature you won’t see with many digital experiences, but it’s one that will have a significant impact on your customer engagement and conversions. We say over and over that the glue that’ll keep funnel participants engaged is relevance, and this was demonstrated with a post we shared this morning which showed how various blocks of content (particulary
When we built our Yabber website framework, we did so on the back end of experience gained from results garnished from millions of page views. While *every* website page is designed in a manner that focuses attention on the preferred page asset and a conversion, it’s the front page where we tend to apply a little more effort. Not only
I’ve taken aim at those with blatantly non-compliant, unethical, illegal, baiting, and deceptive advertising via our Shad (S**t Ad), and we’ve had a moderate impact. We’ve run this for a couple of years and identified thousands of occurrences of illegal advertising. Some websites and digital asset compliance is often just as bad. Digital compliance is no less important than any
I’m going to show your a method that’ll explode your mid-funnel conversions – promoted or organic. We often forget that a funnel isn’t an opportunity to talk ‘at’ a funnel participant, but rather an opportunity to talk *with* a user. Those that just send emails (which is typical) are talking to a void… so the idea is to identify borrowing
  
  