We don't provide the highest performing digital programs in the finance industry by accident. We work relentlessly with our clients to garnish as much information on our digital campaigns as possible, and this includes measuring engagement with the very basic tooltip.
Interaction with a tooltip feeds our conditional engine with more information on a user, provides BeNet with an understanding of a user so we're able to course-correct their funnel journey, and we can even apply SMS and email triggers. It's a seriously advanced system for *just* basic website tooltips.
Details on our website.