A modal shouldn't just be an untracked random resource - it needs to be an engaging asset that actually applies the funnel pressure necessary for a conversion. Our modals are fully integrated with Yabber's conditional and interest engine, usage is completely tracked, and modals can be served on the basis of user interests or geography.
We've built our modal system to support the following modal types:
- General Content Modals.
- Full Screen Modals.
- Geographic Modals (First Home Buyers).
- Entry Modals.
- Exit Intent Modals.
- Video Modals and Image Modals.
Modals can be shown at a page level or globally, and the modal served, as stated, can be tailored to the specific user.
Your websites, funnels of any type, and other digital assets will only return value to a consumer if they capture attention by delivering relevant information at the right time. In a sense, your funnels are a type of digital concierge that hand-hold your funnel participant through their journey, and shows them what they need to see. Used sensibly, they will objectively improve upon your digital results.
Our funnel experience multiples conversions by 300% out of the box by doing in a single page in what others try and do in four pages, so we're able to assign appropriate escalated relevance to the always-important second page. Modals, when used as an exit feature on the second page, or an entry to other selected pages, improves upon this experience yet again, meaning we're able to inject serious relevance into the flow.
We have some follow-up articles scheduled that introduces various conditional aspects of our mortgage broker marketing experience, and they expose a lot more of the proprietary framework we've kept secret for years.
