We did everything on this ad that leadgen crooks avoid. We included full comparison disclaimers, full licensing details, and basic LVR information - all on an ad without rates. The ad is clean, professional, and presents honestly.
The pictured example certainly isn't the highest-performing ad our brokers are running, but it's a strong start to a targeted campaign that'll return at least a few leads a day with *very* high conversions.
I still can't wrap my head around why brokers pay for leads when this campaign took me minutes. Don't believe a word any of these crooks tell you - it's all a lie... and you'll be contributing to the illegal ad-rot and decay of industry confidence.
Please keep in mind that FB represents a small percentage of our leadgen architecture, but it's a language that most brokers understand.
Don't buy leads. Stop the finspam.