Our disdain for 'Mortgage Magnet' isn't because they stole the name and logo of our 2010 book, it's because they return non-compliant BS results.
This (customer) ad is fairly typical (they sell the 'education' message to brokers, and claim to steer clear of rates and cashbacks, but their entire consumer facing focus is the cashback, and they provide zero education). It's bad. Real bad.
Their unsupported quantitative statements and false messaging aside, let's look at their 'quiz'. Sold as a means of having clients "jump through serious hoops", it has the opposite effect. Those most suitable, or those that are cautious about surrendering personal details to such a terrible looking website, simply bounce. The quiz provides no value whatsoever to the client (it is used for the whole "data-point" sales pitch), and the 'Congratulations' message at the end is illegal baiting/false advertising used to improve conversions. It's a typical low-end BS experience. Don't lie to clients - it's against the law.
(You'll want to find a video on YT where my 8-year-old multiplied the MM ROI by 43X by way of a campaign that took her a few minutes to create).
One of the most offensive components of this message is the line that leans on Best Interest Duty to encourage a phone call... and implying in a small way that they take BID seriously, while the whole customer experience demonstrates that they don't give a shit. This is deplorable.
We've talked about MM in the part. Run by a low-volume AFG broker, he needs to be shut down... partly because he's horrendously bad at what he's doing, but primarily because he's introducing clear malfeasance into those he deals with.
It's truly disguisting to watch this nonsense take place. Brokers deserve better, and clients certainly deserve honesty and integrity from the industry.
