The coffee shop permitted us to offer free coffee to customers that were home owners willing to participate in a 3-minute 'survey'.
We run programs like this all the time. Normally we'd place an A-frame outside the shop, and we'd normally have some swag to give away.
We'll always introduce the survey as one that'll help us gain an understanding of how much borrowers are overpaying, and we'll always let participants know we'll present options if they need them - it's all very transparent.
The first customer that participated owned a 5-acre block in Leppington valued at around 7m - they paid far less. The net result? A 4m refinance into an LVR60 product. It was approved this afternoon.
Of the three surveys I was able to supervise, all three converted into clients. That's not usual in any respect but it shows what happens when Reason's Model conspires in our favour. In all these cases we shot a short video with the new client that we'll cut into a FB ad.
There were seven brokers within 5-minutes walk of where we were located.
Any broker can run a similar program... and every broker should - you certainly don't need us for something so ridiculously simple. If you have a 'floater', have them work different regions every day so you're able to gain genuine market/geographical insights and/or visit new potential partners in different areas. You'll soon recognise where your efforts are best spent.
Working from home and technology has the potential to make us lazy. I asked Sarah how often she does anything resembling what we were doing and the answer was a predictable 'never'. I *consistently* see better results from those that put pants on in her morning and do 'something!'.
