Note to clients. After the ridiculously good results we've seen in just a few weeks from conditional modals, we've built a module to serve lender-specific modals that are assigned to lender product archives and product pages.
You could assign an individual modal to all lenders, or more sensibly assign purpose-designed modals to groups of lenders (modals take about a minute to create).
The screenshot doesn't show much but we'll publish information on our website when we push the update on Thursday.
Some other updates are pushing to the lender archives next week. We may also assign a modal to the standard lender widget.