Why did we add a malware/IP search engine to our mortgage broker website? It might seem out of place, but the focus of many of our articles sent to broker websites is orientated around identity protection, online scams, and digital safety, so the page is one that is (or will be) linked from these articles to further reinforce your expertise.
The pages aren't linked to from any primary navigation structure, so it has to be referenced directly (basically, it's entirely hidden). No SEO value is assigned to the section because we don't want the content contributing towards your service focus, although those that find their way into the module will certainly appreciate the feature.
The feature is active from websites after version 202404. Existing clients won't miss the feature but it can easily be added (details will be provided in an FAQ).
As always, each page will have a calendar integrated form, video, and other converting assets. Remember that each page - regardless of its purpose - is a potential organic entry point that needs to convert.
