LEGO’s ‘Build The Future’ is a brilliant campaign (2018) that encourages young children to explore, create and build the job or life they want to live. Each brick is a metaphorical step closer to where they want to be.
The Ogilvy Thailand Group wanted the brand to resonates with the nostalgia of sentimental parents and the creativity and excitement of kids.
We used similar creative with a mortgage broker last year and saw brilliant results.
Finance is 'boring so let your creative actually be creative.