Mortgage brokers: stop paying for leads. Buying leads is like eating KFC nuggets every night rather than having a kitchen in your own home. You have the capacity to attract higher-quality organic and paid traffic yourself at a fraction of the cost, adding real scalable value to your business. You can introduce real business tools and programs to your operation that will deliver new business, attract partners, retains clients, and create referrals.
Lead generation is no longer difficult - the challenge lies in wrapping systems around your operation in order to process the volume you throw at it.
"Leads" is a dirty word. The mortgage industry is focused on (poor quality) paid leads as a result of the normalisation of digital mediocrity (capitalising on your expertise). Instead, focus on business growth. If you train your brain around the latter the former is inevitable.
