The absence of a comparison rate always irritates us. Inclusion of a comparison rate is the most basic of compliance requirements but is often excluded by the lead generation pretenders because they think it'll somehow diminish the impact of the rate, or the value of the service. Not true. The rate is a number but it's your promise and brand that provides purpose and value.
The legislation is clear. The comparison rate cannot be part of a second-page disclaimer, nor can it be hidden in the fine print. It must be the same size as the primary rate, and must be in the same location. Stating that the "comparison rate may vary" (as is the case with two of the ads) is unacceptable and leaves participating brokers liable for prosecution. A quantifiable statement must be supported by qualifying criteria (pick the last limiting and most limiting condition if in doubt - easy).
You do not have to be misleading in order to sell your services. You provide a great product, and the service sells itself. A relationship that is established on the basis of misleading information or lies is no way to build a trust-based finance business.
Baiting by way of rate is one of the reasons legislation was introduced to protect consumers against misleading advertising... and a quick review of our database returns 72 products that provide better value with a slightly higher rate.
Greater's 2 year fixed rate of 1.59% (2.10%p.a) captures attention - there's no doubt about it... and Greater will inevitably draw a new crowd based on the attractiveness of the low rate.
