Shad of the Day, 11th October 2024. It's been a while since I've posted a Shad. After the first couple of thousand I started to bore myself with the repetition. However, while we've had an impact on dodgy pay-per-lead leadgen, this has shifted many into selling their 'magic broker flow pipeline accelerator unicorn' systems, all of which aren't worth having if they're non-compliant or broken (I just recorded 7 broken ads from BrokerGrow, but I'll post those to our private groups).
Of all our guys currently running Facebook ads, not one is paying more than $80-90 for a conversion (not a lead, but a conversion - lower than what the shonks charge you for a dodgy lead).
I don't need to tell you what's wrong with the attached stepped form. I don't normally call out real businesses (assuming this is a legit business), but it's typical of the nonsense the pretenders are selling the industry.
