One of these characters runs poor-performing lead generation program while the other is a broker that attracted more higher-quality leads at around 2% of the cost. Can you tell which is which?
One of them enjoys a digital suite that includes a conversion and SEO-optimised (and automated) website packed with dozens of features, managed social, managed articles, an SMS module, email marketing, document manager, social tools, partner tools, and a bunch of other modules.
Don't burden your business with the technical and time-debt associated with bad solutions... and please don't buy leads!