Rhianna Farnan from Derwent Finance has a really interesting presence on TikTok. Clearly aimed at the Millennial/Gen Z market, her presence and personality is platform and age appropriate, and she's getting good results (one of her videos has over 1.7m views leading to some media attention).
We couldn't image many brokers presenting as Rhianna does... but you're able to position yourself on the platform in your own unique way.
We'll be supporting TikTok on Yabber within days.