Of the 1.2BN our clients settle every *month*, around 400m is from Facebook... but FB returns a lower quality lead and requires more maintenance than grass-root relationship programs, with formalised referral arrangements returning far more volume and higher-quality candidates.
The image shows a shiny new campaign that returned a lead for 67c (for a 2.2m deal). The second came in under $1. It's not typical, but once you get it right, it just works.
Those boneheads that sell leads have the same common sales patter detailing why their service is of value. It's all total BS. If a variation of BID applied in the marketing industry they'd all be prosecuted. All of them. Without exception.
As I prepare the migration back into my brokerage (iChoice) for the purpose of building an aggregation group focused on genuine business growth, I've had reason to pause and thoroughly assess our numbers, all of which I'm compelled to share in time, but the one that stands out is that those brokers that came to us after trying a paid lead service (or those rubbish groups that sell blocks of leads for 8k) generally multiplied their returns by at least 100X. If you purchase leads, let that number sink in.
I obviously won't be able to support businesses as I have done in the past, but I'm always available for free advice. Please don't hesitate to call
More details on our new product/service is forthcoming.
