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Another Shad of the Day, 21st May 2023 – Leadify

Another Shad of the Day, 21st May 2023. A pay-per-lead company called Leadify have consistently and deliberately introduced non-compliance into broker businesses. They're the perfect model of finspam.

Why would any broker build the presence of an illegal brand when it's so ridiculously easy to introduce a superior and fully-owned customer experience that returns far better customer experiences and conversions? I just don't get it.

Leadify make false claims, use invalid rates, and set an expectation of qualification despite providing details that invalidates the consumer against any advertised advantage (part of the reason their quality of lead is so poor). The style and scope of illegal advertising used by this operation is simply mind blowing.

The pictired landing experience asked a number of questions (around 13) that provided no consumer value whatsoever, and returned results in a manner that is clearly illegal baiting.

If you're from this company, call us so we can educate you on your wayward ways. If you insist on representing brokers (in a way that threatens their livelihood), and brokers continue to use your non-compliant services, we can give you some tech to improve your experience.

Brokers. You can introduce amazing systems into your operation that'll attract, educate, and convert clients, and you can give meaning to Best Interest Duty and 'Customer First' obligations without deception. Why support horribly-performing illegal services that drag the quality of the industry into disrepute?

The background of this company is in solar sales - not finance. They're out of their depth.

Brokers. Use our free plugin. It'll return leads for about 3%of what these guys charge... and it does so ethically and with higher conversions.

Aggregators, note that compliance shouldn't be discriminately applied or scrutinised, and consequences are always the same. Please police this activity so we don't have to.

Stop the finspam. Don't buy leads.

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