We talk all the time about how diversified content engages in a way that YMYL-style content does not, so in sharing 'different' content to YouTube we hope attracts 100k views and 100 subscribers in 30 days. From the first two days of data it doesn't look like we'll get the views... but will likely will pick up the subscribers (perhaps far more).
Our results (even at this early stage with over 2k views in two days) reinforces the known behaviour of content consumers and reminds us of the marketing burden to think outside the narrow window of finance and focus a little more on the lifestyle-related opportunities on the periphery. The engagement that works on YouTube works on your website and in your various funnels in the same way.
We shared a post recently detailing how Rhianna Farnan from Derwent Finance uses TikTok to support her operation. I'll contact her next week to get an idea of how much of her engagement translates to business (one of her videos attracted 1.7m views). While her TikTok videos may not have exposed her to an ideal audience it's likely that the media attention that ensued might have.
You *need* to be using video, if for no other reason than you're 53X more likely to have your business on the first page of Google if that page includes a video (we generally encourage four on the front page with a single video on every other page).
