If volume is driven by conversations, then conversations are required for growth. I'd write it into a mathematical formula but I think it's pretty straightforward.
I mentioned a 5m day on a dopey Facebook group the other day and the response was bizarre. Maybe some forget that I built a brokerage that returns more trail in a year than most brokers will see in total over several years. Trust me, spend a *full* day with outreach and a 5m result is an understatement... or run your relationship programs every day for a week and your life will change. Assign only a few hours to partners and/or relationship gigs and you'll see maybe 2m - still worth your time.
With all the fancy-pants technology and systems we're now using (and quite frankly, that we build), it's easy to get lost in a technical debt, yet the single greatest weapon you have at your disposal hasn't changed in 40 years.
As long as broking is a relationship business you'll need to have relationships with actual people.
By the way, don't buy leads. Stop the finspam.
