I'm very clear with business owners - the video we shoot won't have much of an impact on anything unless we do something with it, and it's the raw everyday guff that'll create more nested funnel engagement. However, every business *needs* a library of evergreen cornerstone content in order to support about every digital and offline program they might have in place.
Is you're doing this sort of thing yourself, please get out of the studio or office and make your location a character in your story. If you're shooting something in Construction Finance, find an early build, and if you're taking about First Home Buyers, shoot from an elevated position in one of those locations that they'll likely recognise. Don't worry about making small errors in your patter as your goal is to demonstrate your expertise and authoritativeness, and the naked unrehearsed nature of these videos will resonates with your audience in ways that rehearsed studio videos cannot and will not do.
I still have two websites spots and I'm surprised they're still available. If you're in Sydney I'll throw in a session of video, and the product comes with a couple of turnkey advertising campaigns. It's a no-brainer.
