BM Social – BeliefMedia Finance & Mortgage Broker Digital Marketing

Dom’s in Rome

Domenico is leaving for Rome tomorrow on a very short-notice gig to support one of our entertainers. As a result, we’ll have to pause website upgrades until late next week.

January 15, 2025

Milly

Every now and again we attract a client with a very specific set of challenges. This is one of them. Meet ‘Milly’.

January 12, 2025

The Bro Mobile

With the need to carry more broker bums on weekends, we’ve invested in a few extra seats. It’s called the ‘Broker Mobile’, or ‘Bro Mobile’ for short.

January 11, 2025

Wagga Wagga, December 2024

I’m in Wagga, Junee, Temora, Albury, and other nearby areas visiting brokers for the next few days. Call me on 0400 777 300. M.

December 29, 2024

The reason I occasionally carry on about the (lack of a) comparison rate in advertising isn’t just because it’s illegal, or because it highlights a bigger picture issue with broad business compliance. The reason the bread-and-butter requirement grinds my gears is because the rate is used to deceive consumers. There’s a word for *knowingly* and deliberately deceiving a consumer: fraud.

December 23, 2024

FB Verification Required For Financial Advertising

For the last few years we’ve made attemps to call out illegal, non-compliant, unethical, or offensive financial advertising. Originating mainly from pay-per-lead services, the plethora of deceptive finspam has left a permanent stain on the industry’s underpants. We were fortunate to be asked to provide advice and guidance to various groups over the last year, and it’s great to see

December 15, 2024

Compliance and Performance Accountability

I tend to waffle on about the lack of a comparison rate in advertising, and It’s not because I think the comparison is overly important, and it’s not simply because it’s against the law. It’s because I see it as a deliberate means to deceive consumers. Failure to abide by such an entry-level and seriously basic obligation – particularly when

December 9, 2024

Stock and Bonds

About This Stock and Bond Business, by Louis H. Engel. The ad is so good that I’m sharing it 76 years after it was first written. Most copy we see nowadays is forgotten within seconds. There’s so much to learn from this amazing ad and copy. Ogilvy was famous for his story telling, saying over and over that “the more

December 8, 2024

Use of the Australian Coat of Arms in Financial Advertising

There are a few big-ticket compliance SNAFUs in this ad (the exclusion of the comparison being the most obvious), but usage of the Coat of Arms in a black and white ad designed to emulate a Government document is the focus of this rant. The use of the mark is regulated under federal law, and its use in any advertising

December 7, 2024

Financial Advertising That Sells

“How to create financial advertising that sells” was a 1974 advertisement from New York based advertising agency Ogilvy & Mather. It’s a master-class in copy. [More information and a full transcript of this advert can be found in our FB group] The ‘financial advertising’ advert was one of a number of Ogilvy’s long-form advertisements that were used as a means

December 7, 2024

The Cost of a Facebook Lead for Mortgage Brokers

The relevance of the screenshot is because it was taken when our broker attracted 50 leads – the typical number of ‘leads’ delivered by leadgen charlatans at a cost of around 8k. Leads delivered by leadgen crooks convert under 3%, and usually closer to zero. You would literally enjoy more success if you parked your ass at a bus stop

December 6, 2024

Shad of the Day, 15th November 2024, Biz Focused

Shad of the Day, 15th November 2024. More of the same nonsense with *multiple* compliance issues. This gem comes to us from ‘Finance Group AU’ (aka ‘Finance Scanner’ among other fake brokerage brands), and it’s operated by a typical leadgen crowd called Biz Focused. If you’re ever in need of some finance humour you simply need to sit yourself down

November 15, 2024

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