We recently encountered a broker that waited 6-months to have a logo changed on an aggregator-style website – in that time another company was shown. A full 6-months! This gave us reason to dust off the old Platinum logo features, add a little more functionality, and push the tools into a standalone Yabber panel. The result is an additional component
We’ve recently updated the facility to update details on your website’s front page. Pictured are the changes to the primary CTA buttons. These buttons now include more CTA options, such as a Wistia or Video modal, linking to an internal or external page, phone number, PDF modal, or a modal or lender modal. Because these assets are registered in Yabber,
Note to clients. As you’re well aware, Yabber includes dozen of form options and automation features. However, there are times where you’ll want to create a custom website form yourself via the default drag-and-drop Elementor form block. We’ve just pushed a module to Yabber that accepts and processes data submitted via a custom Elementor form (it’ll record all submissions by
We see some really good content on LinkedIn, Facebook, and elsewhere, but the content is quickly lost to time, and it’s quickly buried deep in a timeline that makes it virtually invisible. This is why we created a full social archive on your website, so anything you send to social via Vista (the Outlook calendar scheduling tool), Instagratify (the Instagram
We had a client message Domenico over the weekend asking if the primary rate shown on the front page CTA panel may be changed to a fixed rate (rather than use the default variable rate). The answer, of course, is yes. We’ve published a new page within the ‘Front Page’ module that lists all the primary rate placeholders. These rates
Shad of the Day, 4th August 2023. Last time when we shared an ad from EMBR Group, one of the team challenged us on the ‘so-called laws’ that are in place to protect illegal advertising. Nice to know your business interests are protected by this brand of inspired intellect. This is just more of the same. Don’t state that you’ll
It never ceases to surprise me how many brokers will host their referral form with Google Forms, or with a ‘standard’ website form. Ours is obviously very different. By default, or website form will show basic fields, and it’ll only render a single referral option. You may, however, add more referrals via the ‘Add Another’ option, and you may add
I want to show you one of the tools we built to support social media posting. It’s one of three primary social sharing tools, but it’s also our favourite (I say that despite creating this post on Instagratify, our Instagram-based scheduling tool). Vista integrates with a dedicated MS365 ‘Social Media’ calendar. Anything scheduled to that calendar will send to social
Here’s a funky feature you won’t see with many digital experiences, but it’s one that will have a significant impact on your customer engagement and conversions. We say over and over that the glue that’ll keep funnel participants engaged is relevance, and this was demonstrated with a post we shared this morning which showed how various blocks of content (particulary
I’ve taken aim at those with blatantly non-compliant, unethical, illegal, baiting, and deceptive advertising via our Shad (S**t Ad), and we’ve had a moderate impact. We’ve run this for a couple of years and identified thousands of occurrences of illegal advertising. Some websites and digital asset compliance is often just as bad. Digital compliance is no less important than any
This post will give you a very brief introduction to a module in Yabber that permits the grouping of articles, videos, or downloads into a ‘related’ series or ‘read more’ grouping for inclusion on your website. We’ve determined that in-post related content and series-based content reliably improves website funnel conversions by *at least* 23%. The importance cannot be overstated. The
Most brokers aren’t particulary focused on the digital nature of their business, and much of their content creation is outsourced to article content services that does nothing but have an adverse impact on their authority in search results (we also have an article service but highly discourage participation for this reason). So, we make continued attempts to introduce elements into
